Geylang - Influencer Marketing Executive (Global Role)

Job Summary:

The ideal candidate will be a creative thinker and a results-driven professional.

Key Responsibilities:

Influencer Strategy and Collaboration:

• Develop and execute influencer marketing strategies that align with the company's marketing goals and target audience.
• Identify and build relationships with relevant influencers in the consumer goods space.
• Negotiate and manage influencer partnerships, including contracts and deliverables.

Campaign Management:

• Plan, coordinate, and oversee influencer marketing campaigns from start to finish.
• Collaborate with influencers to create compelling content that resonates with our target audience.
• Monitor and analyze campaign performance metrics to optimize ROI.

Content Creation and Collaboration:

• Work closely with influencers to ideate and create engaging content, including social media posts, videos, and blog articles.
• Ensure that all content aligns with brand guidelines and messaging.
• Provide guidance and support to influencers to ensure the successful execution of campaigns.

Relationship Building:

• Cultivate strong and lasting relationships with influencers, acting as the main point of contact.
• Communicate the brand's values and messaging effectively to influencers.
• Foster authentic partnerships that drive brand loyalty and advocacy.

Reporting and Analytics:

• Compile and analyze data on influencer marketing campaign performance.
• Prepare regular reports with insights and recommendations for improvement.
• Use data-driven insights to refine influencer marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in influencer marketing, preferably within the consumer goods industry.
• Strong knowledge of social media platforms and influencer trends.
• Exceptional communication and negotiation skills.
• Creative thinking and the ability to identify innovative influencer opportunities.
• Proficiency in influencer marketing tools and analytics.
• Strong organizational and project management skills.