Livestream Marketing Specialist (Tech MNC / eCommerce) - Toa Payoh

Live Commerce & Marketing Specialist

A leading tech MNC

• Adecco is partnering our client, one of the world's largest tech organizations
• We are looking for a Live Commerce & Marketing Specialist
• The role will start out as a contract
• Candidates who are immediately available/ able to start work within short notice will be preferred

• Minimum of 3 years of proven experience in live streaming, e-commerce and digital marketing
• Strong understanding of live commerce platforms and partners onsite marketing tools (e.g. Shopee and TikTok Shop Live, Affiliate Marketing Solutions, Partners on and off platform ads, etc)
• Excellent communication skills to manage relationships with regional platform and third parties as well as persuade stakeholders
• Good project management skills, able to effectively work with a budget, meet deadlines for multiple projects and ensure sales target is being met.
• Analytical

• Develop data-driven performance marketing strategies to meet sales goals and ROI targets on partners' channel, including sponsored search, display, social media, affiliate marketing and external traffic generation
• Oversee budget allocation and ensure efficient spend distribution to maximize performance across channels.
• Oversee and monitor the scheduling and execution of live commerce sessions across various regions to ensure they run smoothly and on schedule.
• Track live session performance metrics such as viewer engagement, conversion rates, sales, and audience retention.
• Ensure the alignment of live sessions with regional marketing objectives and product launches.
• Research and gather best practices from different regions and global markets to continually refine and improve live commerce strategies.
• Document successful strategies, formats, and trends to develop a shared knowledge base across regions.
• Implement lessons learned from past live sessions to improve audience engagement, product presentation, and sales conversions.

• Prepare your updated resume (please include your current salary package with full breakdown such as base, incentives, annual wage supplement, etc.) and expected package
• Send your resume to [email protected]
• All shortlisted candidates will be contacted

Liu XinYang

Personnel Registration Number: R1988872