Digital Marketing Specialist (Media Buyer)

apartmentRecruitFirst placeJurong West descriptionTemporary calendar_month27/3/26

Job Details:
Location: West
Duration: 1 Year (extendable depending on business needs and performance)
Working Hours: Mon - Fri office hours

Salary: Up to $5000 (depending on experience and qualifications!)**

About The Role

We’re looking for a hands-on Media Buying Specialist (Digital Marketing) to plan, run, and optimise paid digital campaigns across multiple platforms.

You’ll play a key role in driving awareness, engagement, and lead generation through social media and search campaigns, while working closely with internal stakeholders on content and campaign strategy.

This is a great opportunity for someone who enjoys both execution and optimisation, and wants exposure to end-to-end campaign management.

Roles and Responsibilities

Paid Media Campaigns

Plan, launch, and optimise campaigns across:
Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube
Google Ads (Search & Display)
Manage budgets, targeting, creatives, and campaign performance
Execute full-funnel campaigns (awareness → consideration → conversion)

Content Amplification

Boost and promote content (e.g. social posts, articles, campaigns) to drive reach and engagement
Optimise targeting and formats to improve traffic and conversions

Performance Optimisation

Monitor campaign performance and make data-driven improvements
Run A/B tests on creatives, audiences, and landing pages
Continuously improve CPL, CTR, and overall campaign results

Tracking & Reporting

Track campaign performance using tools like Google Analytics (GA4) and ad platforms
Prepare regular reports with insights and recommendations

Collaboration

Work closely with internal teams on campaign planning and execution
Coordinate with stakeholders to align on campaign goals and messaging

Requirements

Min Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline.
2–4 years of hands-on experience in digital marketing or paid media
Experience running campaigns on:
Meta Ads (Facebook/Instagram)
Google Ads (Search/Display)
Familiar with campaign optimisation and performance metrics (e.g. CPL, CTR)
Comfortable working with data and reporting tools (e.g. GA4 is a plus)
Detail-oriented and able to manage multiple campaigns
Singaporeans Only
Bonus?
Experience with LinkedIn or TikTok Ads
Exposure to tracking tools like Google Tag Manager (GTM)
Experience with native/content platforms (e.g. Outbrain, Taboola)

Interested applicants, please click APPLY with your updated resume!

We regret to inform that only shortlisted candidates will be notified!

Ng Shirlyleen (R1769974)

RecruitFirst Pte Ltd (E.A.13C6342)

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