Performance Marketing Manager

Job Description

Job Posting Text

Position Summary:

The position focuses on acquiring qualified traffic, improving customer acquisition and revenue outcomes, and enhancing marketing efficiency through data-driven optimization. Additional responsibilities include contributing to broader paid media initiatives and supporting the exploration of new performance marketing channels.

Key Roles & Responsibilities:

1. Performance Marketing Strategy & Campaign Management:

• Plan, launch, and optimize performance marketing campaigns across paid channels including search, social, display, video, and affiliate platforms.
• Own customer acquisition initiatives and drive full-funnel performance optimization.
• Manage campaign budgets, bidding strategies, and pacing to maximize ROI, ROAS, and CPA efficiency.

1. Data Analysis, Reporting & Optimization:

• Monitor and analyse campaign performance data to identify growth opportunities and efficiency improvements.
• Deliver regular performance reporting and clearly communicate insights and recommendations to stakeholders.
• Implement ongoing optimizations across bids, targeting, creative, and account structure.

1. Paid Search Planning & Execution:

• Plan, execute, and manage paid search campaigns across major advertising platforms.
• Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy.
• Write, test, and optimize ad copy, extensions, and landing page approaches to improve conversion rates.

1. Testing & Audience Strategy:

• Design and execute structured testing initiatives across creative, targeting, landing pages, and bidding models.
• Develop and refine audience segmentation, remarketing, and retargeting strategies to drive performance.

1. Measurement, Attribution & Tracking:

• Oversee attribution models to ensure accurate campaign measurement and performance evaluation.
• Ensure tracking, tagging, and measurement frameworks are correctly implemented across platforms.

1. Cross-Functional Collaboration & Best Practices:

• Partner with creative, product, analytics, SEO, content, and marketing teams to align strategies and improve outcomes.
• Stay current on industry trends, platform updates, automation solutions, and performance marketing best practices.

Qualifications:

• Bachelor's degree in marketing, Business, Analytics, or related field (or equivalent experience)
• 6+ years in performance marketing, digital acquisition, or growth marketing
• Hands-on experience with Google Ads and Microsoft Ads
• Strong analytical skills and comfort working with performance data
• Experience with conversion tracking, Google Analytics, and attribution models
• Knowledge of bid strategies, automation, and campaign structuring best practices
• Hands-on experience managing paid media platforms
• Strong analytical mindset with ability to interpret and act on data
• Experience with tracking, attribution, and analytics tools (Google Analytics, marketing pixels, etc.)
• Ability to manage budgets and deliver measurable ROI
• Excellent communication and stakeholder management skills

We regret to inform that only short listed candidates will be notified.

EA Reg No: R26159646, Shannon Yap Junxi

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544