Internship: Global Consumer Financial Services, Marketing - Lifestyle Marketing [August - December 2026]
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambitio
WHO WE ARE: As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here. Why Join Be part of the team bringing OCBC's lifestyle and everyday banking propositions to life. As a Lifestyle Marketing Intern, you'll gain hands-on exposure to how marketing programmes are ideated, planned, and executed across multiple consumer touchpoints.
This internship offers an opportunity to work on real campaigns, collaborate with diverse stakeholders, and understand how marketing supports customer engagement across cards, deposits, usage, acquisition, and digital platforms. How you succeed To succeed in this role, you'll be proactive, organised, and eager to learn through hands-on execution.
You'll be comfortable working with different stakeholders, managing details across campaigns, and adapting to changing priorities. Your curiosity about marketing and willingness to support end-to-end activities will help you contribute meaningfully to the team's initiatives.
What you do Your responsibilities will include: Campaign Planning & Execution: assist in planning and executing marketing campaigns across lifestyle and consumer banking propositions Content & Materials Development: support the development and coordination of advertising materials across traditional and digital channels, including website content Stakeholder Collaboration: work with internal teams and external partners (as required) to roll out strategic marketing plans for Credit Cards, Usage Offers, Acquisition, Deposits, and OCBC Digital Campaign Monitoring & Optimisation: monitor campaign performance and support optimisation to improve results Operational Support: provide ad-hoc support and assistance on tasks and initiatives as assigned by the team Who you work with You'll be part of the Lifestyle Marketing team within Global Consumer Financial Services, working closely with product, digital, and channel partners.
The team focuses on driving engagement and relevance through marketing programmes that connect lifestyle needs with OCBC's banking solutions. Who you are Interested in marketing, customer engagement, and lifestyle propositions Comfortable supporting multiple campaigns and tasks in a dynamic environment Able to collaborate with stakeholders and contribute to coordinated execution Organised, responsible, and willing to learn through hands-on involvement Currently pursuing an undergraduate or postgraduate degree Background or interest in marketing is preferred Learning Objectives This internship will provide you with: Practical experience in ideating, planning, and executing marketing programmes Hands-on exposure to stakeholder management and cross-functional collaboration Understanding of how marketing supports consumer banking propositions and digital platforms Opportunities to build foundational skills in campaign execution and performance monitoring Exposure to a fast-paced, collaborative marketing environment What we offer: Competitive base salary.
A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.