Digital Marketing Executive
About Us
Innerwork Circle is built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously.
Our work attracts founders, entrepreneurs, business leaders, and high-performing individuals seeking deeper clarity, personal mastery, and meaningful connection beyond traditional success.
As Singapore prepares for major cultural moments such as the Singapore Grand Prix 2026 and the Singapore International Film Festival, we are launching our own Movie Screening Event alongside a series of transformational programs and immersive experiences.
We are seeking a Digital Marketing Executive to support paid acquisition, content strategy, and social media growth for Innerwork Circle’s ecosystem.
Mission of the Role
Support the execution and optimization of paid acquisition and content efforts that drive qualified leads into the Innerwork Circle ecosystem.
This role combines performance marketing, content execution, and social media management to convert audiences into event participants, community members, and program clients.
Client Profile
You will support campaigns targeting individuals who are already successful in their professional lives and are seeking deeper personal growth.
Typical audiences include:
- Founders and entrepreneurs
- Business owners and senior leaders
- Investors and high-net-worth individuals
- High-performing professionals seeking personal mastery
- Paid Acquisition & Campaign Execution
Support the planning, launching, and optimization of campaigns across:
- Meta Platforms (Facebook & Instagram Ads)
- Google Ads
- LinkedIn Ads
- Content Strategy & Execution
Support the development and execution of content across:
Short-form content (high priority):
- Reels / TikTok-style videos
- Hook-driven storytelling
- UGC-style ad creatives
Long-form content:
- Landing pages
- Sales pages
- Email sequences
- Social Media Management
- Support content calendar planning and execution
- Align organic content with paid campaigns
- Engage with audience and support growth initiatives
- Funnel Optimization
- Assist in improving landing pages and conversion flows
- Identify basic drop-off points and suggest improvements
- Experimentation & Growth
- Support A/B testing of creatives, messaging, and audiences
- Iterate campaigns based on performance data
- Performance Tracking & Reporting
Track and report on:
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Conversion rates
- Event registrations
Support weekly reporting and insights generation.
Required Skills & Qualifications- ~2–4 years experience in performance marketing or digital marketing
- Basic understanding of paid media and conversion funnels
- Experience with Meta, Google, or LinkedIn Ads
- Ability to balance analytical thinking with creative execution
- Familiarity with social media content and growth
- Experience in events, education, coaching, or digital programs
- Exposure to personal brand content
- Interest in storytelling, behavioral psychology, or audience psychology
- Contribute to a growing marketing engine
- Work on high-impact campaigns tied to cultural moments
- Blend creative and analytical skills
- Be part of purpose-driven work
How to Apply
Send your resume and examples of campaigns or content to:- [email protected]
Subject Line: Digital Marketing Executive – [Your Name]