Bukit Merah - Marketing Executive

Job Description & Requirements

As a Marketing Executive, your primary focus will be to enhance our brand presence within the industry. Success in this role will be demonstrated through identifying new market opportunities, optimizing marketing campaigns, and collaborating with cross-functional teams to ensure cohesive and impactful brand messaging.

• Be part of the creative team in ideation, planning and executing marketing campaigns.
• Provides copy writing to all marketing materials, online and offline.
• Develop and schedule content across all channels that aligns to brand guidelines and content strategy.
• Strategize, monitor and manage all digital assets to grow brand awareness and improve customer experience.
• Maintain and grow brand partnerships/influencer collaborations.
• Analyzing weekly marketing performance and social media metrics with tracking systems to determine efficacy and areas for improvement.
• Responsible for through-the-line activities such as print advertisements, social and digital media platforms (LinkedIN, Facebook, Twitter, etc), web updates and monthly / contracted email marketing
• Any other adhoc duties and responsibilities as and when assigned

Job Requirements:

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma in Marketing, Advertising/Media or equivalent.
• At least 1 Year(s) of working experience in the related field
• Excellent copy writing and communication skills
• Knowledge and experience in social media management is essential.
• Enjoys brainstorming and developing ideas through to completion.
• Stays up to date with the latest digital and social trend
• Highly strategic thinking skills (Proficiency in Google Analytics will be a plus)
• Well organised and open to new ideas
• Ability to work independently in a fast-paced setting under tight deadlines with strong project and time-management skills and minimum supervision
• Ability to create simple graphics (aesthetic FB/IG stories) and an eye for design will be an advantage