Toa Payoh - Deputy Manager / Manager, Employer Branding and Outreach

Overall Job Purpose

Both employer branding and internal communications functions are integral in creating a compelling employer value proposition and bringing the organisation's employer brand to life, both internally and externally.

Key Responsibilities

Employer Branding & Outreach:

• Develop and implement employer branding strategies to attract and retain top talent.
• Manage content creation for employer branding across digital platforms, including but not limited to LinkedIn, career pages and recruitment materials.
• Align branding efforts with recruitment goals and employee engagement initiatives.
• Establish partnerships with universities, professional organizations, and industry bodies to enhance employer visibility.
• Implement outreach programs, such as career fairs, networking events, and internship initiatives.
• Manage and coordinate SDC’s inclusivity efforts including inclusive hiring, social outreach, accessibility and volunteering programmes.

Internal Communications:

• Drive the planning and execution of internal communications campaigns and initiatives, including managing multiple channels (intranet, EDMs, townhalls) to deliver corporate messages effectively, whilst ensuring consistent messaging that reinforces Sentosa Development Corporation's values and strategic priorities.
• Partner with leadership and key stakeholders to develop compelling content and narratives that enhance employee engagement, including change management communications, leadership messages, and employee recognition programmes, whilst measuring effectiveness through data-driven metrics and employee feedback.

• Bachelor’s degree in Human Resource, Communications, Business, or a related field.
• Minimum 5 years of experience in successful employer branding, outreach, or change management communications equivalent.
• Strong project management skills and the ability to handle multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with a knack for storytelling and audience engagement.
• Proven ability to work collaboratively across departments and influence stakeholders at various levels.