Sales Manager - Leisure - Toa Payoh

This position works closely with the Director of Sales & Partnerships to ensure sales strategies are aligned with overall business goals, delivering revenue growth, brand visibility, and high-value partnerships.

Key Responsibilities:

• Proactively source, negotiate, and convert luxury leisure business from key markets
• Develop strong relationships with luxury travel advisors, tour operators, DMCs, consortia
• Conduct regular sales calls, roadshows, and attend international trade shows
• Identify new market opportunities and create targeted action plans to increase leisure revenue.
• Drive group bookings, conferences, meetings, and incentive travel from corporate, agency, and event clients.
• Develop and maintain relationships with PCOs, MICE agencies, DMCs, and regional corporations.
• Prepare and deliver compelling proposals, RFPs, and site presentations for high-end events and programs.
• Coordinate with Events and Operations teams to ensure seamless service delivery.

• Maintain regular communication with top-producing leisure accounts and provide tailored support and updates.
• Host familiarisation (FAM) trips and site inspections to showcase the property to key partners.
• Maintain accurate account profiles, sales activities, and production reports in CRM (e.g., Opera, Salesforce).

• Collaborate with Revenue and Marketing teams to optimise leisure pricing strategies and packages.
• Monitor market trends, competitor performance, and travel forecasts to refine sales approach.
• Support development and execution of seasonal and tactical campaigns targeted at the luxury leisure segment.

• Work closely with Marketing, Front Office, and Reservations to ensure guest preferences and expectations are met.
• Ensure consistent messaging and branding across all sales communication.
• Coordinate with Events and Operations teams to ensure seamless service delivery.