Assistant Manager, Product Marketing (Attractions)
Company description:
Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark.Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans.
The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.
RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit www.rwsentosa.com.
Job description:
Job Summary
Resorts World Sentosa seeks a results-oriented Assistant Manager to support the development of integrated marketing strategies and deliver campaigns that resonate with diverse audiences to improve brand perception and visitorship (tourists and locals) to our attractions business units, namely Universal Studios Singapore and Adventure Cove Waterpark.
This role reports to the Director, Product Marketing in the Resort Marketing team. It demands a good grasp of marketing planning, campaign management and cross-functional collaboration with internal stakeholders and external agencies. The ideal candidate will have a proven ability to manage complex projects, translate consumer insights into actionable strategies, and inspire internal and external stakeholders to deliver world-class campaigns.
Key Responsibilities- Marketing strategy and campaign development: Support the development of marketing strategies and integrated campaigns that build consistent brand positioning and delivers visitorship to RWS attractions.
- Campaign management and execution: Develop and execute multi-channel marketing campaigns along the consumer journey across digital, social media, traditional media, and PR platforms. Collaborate with creative and media agencies to produce high-impact and award-winning campaigns, impactful assets and content that drive business impact. Monitor and analyze campaign performance, using learnings to make data-driven adjustments to optimize and maximize ROI.
- Storytelling and creativity: Manage the creative conceptualization process to generate innovative campaign ideas using various formats such as video, written content, infographics, and interactive media. Bring fresh perspectives on both traditional and emerging forms of media through engaging stories that align with the brand's vision, values, and objectives. These stories may be used for marketing, social media, internal communications, presentations, and other platforms.
- Consumer-led marketing leveraging market research & consumer insights: Work with the consumer insights and digital marketing teams to analyze market trends, consumer behaviors, conversion habits and campaign performance data. Provide strategic recommendations based on research and data insights to continuously improve marketing efforts that deliver against the KPI.
- Pricing Strategy and Promotion: Collaborate with business units to develop pricing strategies and recommended promotions that are competitive and attractive to key consumer segments for each attraction.
- Budget Management & Optimization: Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI. Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals.
- Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders to ensure alignment and support for marketing initiatives. Effectively communicate marketing strategies, goals and results to stakeholders, ensuring transparency and collaboration.
- Minimum 5-7 years of marketing experience in marketing, activations, brand experience, or experiential campaigns
- Strong knowledge and relevant experience in marketing, activations, brand experience, or experiential campaigns
- Possess strong analytical, communication, interpersonal, and negotiation skills
- Able to present ideas clearly and persuasively at an individual and group level
- Critical thinker and creative problem solve
- Good project management skills and keen attention to details
- Able to work in a dynamic and fast-paced environment with the ability to balance multiple simultaneous projects
- Driven individual