Visual Growth Designer (Graphic Designer)

Job Description

Visual Growth Designer (Conversion & UX)

Employment Type: Full-Time

• Role Purpose

We are not looking for a traditional graphic designer.

We are looking for a Visual Growth Designer who understands that design exists to drive:

• Revenue
• Conversion
• Customer decisions
• Operational speed

Your job is not simply to “make things look nice.”

Your job is to create visuals that:

• Increase sales
• Improve click-through rates
• Push high-margin items
• Improve customer purchase behaviour
• Support fast-moving campaigns across multiple brands

• What You Will Be Responsible For

1. Conversion-Driven Design

Create high-performing visuals for:

• Menu boards
• In-store posters
• Delivery platforms (Grab, Foodpanda, Deliveroo)
• Social media ads
• CRM/voucher campaigns
• Mall marketing campaigns
• E-commerce platforms
• Website banners & landing pages

1. Menu Engineering & Revenue Optimization

Design with commercial intent by:

• Highlighting high-margin items
• Improving product visibility
• Guiding customer attention
• Increasing upsell opportunities
• Supporting bundle strategy

You will work closely with:

• Delivery Lead
• CRM Lead
• Growth Executive
• Content Lead

1. Fast Campaign Execution

Support multiple brands with:

• Fast turnaround times
• High execution accuracy
• Consistent branding
• Operational readiness

This is a fast-paced environment.

1. Performance Optimization

You must continuously improve design performance using data such as:

• CTR (Click-Through Rate)
• Menu Mix Shift
• Voucher conversion
• Delivery platform performance
• Attention / scan rate

You will:

• A/B test creatives
• Optimize layouts
• Improve CTA visibility
• Refine visual hierarchy

1. AI & Workflow Automation

Every designer in the Growth & Retention team is expected to build AI-assisted workflows to improve efficiency.

You are required to develop at least:

• 2 AI agents

• 2 AI-assisted workflows

Examples:

• Auto-resize workflow
• AI-assisted menu generation
• AI creative variation testing
• AI mockup generation
• Asset organization automation

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✅ Requirements

• Strong graphic design fundamentals
• Excellent typography & layout skills
• Understanding of conversion-focused design
• Experience with:
• Adobe Creative Suite
• Canva
• Figma
• Ability to work fast under pressure
• Ability to handle multiple brands simultaneously

• F&B / retail experience
• Delivery platform design
• Menu board design
• Paid ad creative design
• Motion graphics/basic video editing
• E-commerce visual optimization

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⚡ Interview Task (Important)

Candidates may be required to complete:

1. Menu redesign exercise
2. Delivery platform banner design
3. Promotional campaign asset test
4. High-margin SKU push concept
5. AI workflow demonstration (preferred)