Assistant Manager Digital Marketing

About the role

Reporting to the Asia CMO, the Marketing (Assistant) Manager will play a critical role in developing and implementing brand, trade, and digital marketing strategies that promote the company's products across Southeast Asia. They will be responsible for managing various channels like offline/online platforms, social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience.

• Support business growth through planning, executing, and optimizing integrated brand, trade, and digital marketing campaigns across focused countries in Southeast Asia (SEA).
• Lead and execute SEA brand marketing initiatives to strengthen brand awareness and consumer engagement.
• Develop and execute online marketing strategies to drive traffic, engagement, and sales.
• Manage and optimize the company's e-commerce website, including product listings, pricing, and promotions.
• Manage digital advertising campaigns, including Google Ads, Facebook Ads, and other paid search and display advertising platforms.
• Manage and grow SEA social media channels, including content planning, localization, publishing, community management, and performance analysis.
• Analyze data and metrics to monitor the performance of online marketing campaigns and adjust strategies as needed.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment of online marketing efforts with business goals.
• Plan and execute trade marketing activities with local distributors and retail partners, including promotions, merchandising, retail activations, exhibitions, pop-up stores, roadshows, and product launch events.
• Monitor campaign effectiveness, brand performance, and market trends to identify opportunities for continuous improvement and business growth.

• Bachelor's degree or above
• More than 3 years of relevant work experience
• Experience in Brand Marketing, Trade Marketing, Digital Marketing, or Integrated Marketing within the consumer goods industry is preferred
• Familiar with the consumer goods industry, with relevant experience in the home appliance market
• Good project management skills
• Good communication and teamwork skills
• Proficient in the use of Microsoft office software
• Advanced written and spoken English and Chinese. Other Asian languages – Korean will be a plus
• Ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail
• Strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends
• Singaporeans and Permanent Residents only