Marketing Manager (Automotive) / Senior Marketing Executive (Home appliances) - Geylang

• Location: Central
• 5 days work week
• Industry: Automotive ; Home appliances

1. Automotive Marketing

• Develop and execute integrated marketing strategies for the Luxury car brand and related lifestyle products (apparel, accessories).
• Manage product launches, showroom promotions, and lead generation initiatives to drive showroom traffic and test rides.
• Implement CRM campaigns to build and engage the brand's owner community, enhancing customer retention.
• Oversee aftersales marketing to boost service retention and grow the aftermarket business.
• Manage public relations and media relations to maintain and enhance brand image.
• Ensure all retail environments comply with the manufacturer’s corporate identity and guidelines.

1. Electronics Product Marketing

• Plan and implement product marketing strategies for business equipment such as Multi-Functional Printers and Interactive Whiteboards.
• Conduct market and competitor analysis, develop pricing and positioning strategies.
• Lead marketing communication, public relations, and manage the marketing development budget for product lines.
• Execute and optimize digital marketing campaigns (SEO, SEM, social media, email) to generate qualified leads and brand awareness.
• Organize and support events, exhibitions, and A&P activities to increase product visibility.
• Monitor campaign performance and provide data-driven recommendations to improve ROI.

• Diploma or Degree in Marketing, Business, Communications, or related field.
• Minimum 3 years’ marketing experience in either automotive, electronics, or related industries.
• Strong digital marketing skills including SEO, SEM, social media, and CRM.
• Excellent communication, project management, and stakeholder engagement skills.
• Own transport and willingness to travel for events or site visits is an advantage.

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We regret that only shortlisted candidates will be notified.

Staffking Pte Ltd (20C0358) | Chong Kar Ming (John) (R21101412)