Digital Marketing Intern

About the role

This role sits at the intersection of content, marketing, and relationship-building — requiring someone who is deeply plugged into beauty and social media culture, confident behind a content calendar, and skilled at nurturing creator and brand partnerships that deliver real results.

• Plan and manage ROMI's social media strategy across Instagram, TikTok, Xiaohongshu, Threads, and other relevant platforms.
• Develop and maintain monthly marketing and content calendars aligned with product launches, campaigns, and key brand moments.
• Manage day-to-day posting, scheduling, and community engagement across all social media platforms.
• Manage and respond to customer enquiries, comments, and direct messages in a timely and brand-aligned manner.
• Monitor social media trends, competitor activities, and emerging content formats to keep the brand culturally relevant and ahead of the curve.
• Brainstorm and execute creative marketing ideas and content concepts aligned with current beauty, fashion, and social media trends.
• Create engaging social-first content including captions, campaign concepts, Reels, TikTok videos, launch teasers, and community-driven content.
• Liaise and communicate with KOLs, influencers, media, affiliates, and creators for gifting, collaborations, and campaign executions.
• Plan and execute end-to-end KOL, influencer, affiliate, and community marketing campaigns including outreach, seeding, tracking, and reporting.
• Build and maintain strong, long-term relationships with creators, agencies, media partners, and brand collaborators.

• Diploma or Degree in Marketing, Communications, Media, or a related field.
• 1–3 years of experience in social media management, digital marketing, or influencer marketing; experience in beauty or lifestyle is strongly preferred.
• Proven track record of growing social media accounts and executing KOL or Public Relations campaigns with measurable results.
• Experience creating content natively for Instagram Reels, TikTok, and Xiaohongshu is a strong advantage.
• Familiarity with social media scheduling tools, analytics platforms, and influencer management tools is a plus.
• Strong copywriting skills with the ability to craft captions and messaging that are on-brand, engaging, and platform-appropriate.
• Analytical mindset — able to read performance data, draw insights, and translate them into content or strategy improvements.
• Organised and detail-oriented, with the ability to manage multiple campaigns, content calendars, and creator relationships simultaneously.
• Basic design sensibility and comfort using tools such as Canva, CapCut, or similar for content creation.
• Strong interpersonal skills for building and maintaining relationships with creators, agencies, and partners.