Tampines - Senior Marketing Executive

Department : Marketing Department

Job Summary

We are a pioneer in advanced robotics technologies, seeking an experienced and results-oriented Senior Marketing Executive to support market expansion across Asia, Europe, North America, and beyond. The ideal candidate will have a strong background in digital marketing, particularly Google Ad and SEO optimization, a passion for innovative technology, and the ability to thrive in a fast-paced environment. Your responsibilities will include:

• Develop and execute comprehensive Google Ads strategies to drive traffic, leads, and conversions.
• Conduct keyword research and optimize ad copy to improve campaign performance.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights.
• Manage and optimize PPC campaigns, including bid adjustments, budget allocation, and ad placement.
• Researching and identifying potential leads through various sources such as databases, Linkedin, and industry directories.
• Work closely with the sales team to ensure alignment between marketing and sales goals and to optimize lead conversion.

Inbound Marketing:

• Develop and implement inbound marketing strategies to attract potential customers through high-quality content, including blog posts, monthly newsletters, and social media posts (Linkedin & Instagram)
• Create and manage email marketing campaigns, including automated workflows, to nurture leads through the sales funnel.
• Managing and optimizing a company’s website as a core part of the digital marketing strategy.
• Support the company’s expansion into new markets by localizing content and campaigns for cultural relevance and regulatory compliance.
• Other ad-hoc marketing duties as needed.

Qualifications:

• 5+ years of B2B marketing experience, with a focus on lead-generation activities
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Odoo)
• Advanced knowledge of web analytics platforms (e.g., Google Analytics, etc)
• Proficiency in Wordpress and Elementor is advantageous
• Excellent written and verbal communication skills
• Creative thinker with strong problem-solving abilities
• Ability to work independently and as part of a team