Brand Executive

Responsibilities:

• Tracking of brand’s performance (Sales, Public Relations and social media).
• Build ongoing engagement with influencers, salons, stylists and educators.
• Execute brand strategy (Online and Offline)
• Develop and build relationship with brands' network of guest artists, influencer, hairstylist and salon partners etc. to create engaging user-generated content that aligned with strategy.
• POSM design and artwork adaptation.
• Update information across Sales and Education teams as needed.

Requirements:

• Graduate Diploma in Marketing.
• Experience (1+ years) in branding and marketing.
• Working with influencers and experience working within an agency or managing agency partners would be advantageous.
• Creative thinker with basic understanding of marketing mix and best practices, specifically in beauty, fashion, and luxury goods is preferred.
• Basic knowledge in reporting and data analytics, SEO and Google Analytics.
• Communication – ability to communicate bilingual (English and Chinese) both verbally and in writing, clear priorities and progress tied to business results in common format.
• Systems - knowledge of digital and social platforms and analytical tools.
• Software – Photoshop, Powerpoint, Excel or any design software.