Geylang - Business Development Manager – Greater China Region (Based in Shanghai)
SPH MEDIA LIMITED Geylang Full-time
Job Scope:
We are seeking a dynamic and results-driven Business Development Manager to lead and grow commercial opportunities across the Greater China region. This role is instrumental in driving revenue across all business verticals under the Chinese Media Group, including but not limited to paid content subscriptions, advertising, and sponsorship for Key International Events and initiatives.
Key Responsibilities:
- Market Development & Strategy
- Identify, evaluate, and pursue new business opportunities in the Greater China region.
- Develop and implement go-to-market strategies tailored to the region’s business landscape.
- Track market trends and competitor activities to inform commercial strategies.
- Revenue Generation
- Lead sales efforts for paid content subscriptions, digital advertising, and sponsorship packages.
- Build, maintain, and grow relationships with key clients, agencies, and partners.
- Develop customized proposals and pitches to suit client objectives.
- Partnership & Client Management
- Serve as the main point of contact for business partners and advertisers in the region.
- Negotiate and close partnership agreements that drive long-term value.
- Ensure delivery and fulfilment of client and sponsor commitments.
- Internal Collaboration
- Work closely with editorial, branding & marketing, content, and product teams to align business objectives with brand direction.
- Provide market feedback to inform product development and content strategies.
- Reporting & Analysis
- Set and track KPIs to measure business performance and ROI.
- Provide regular updates and reports to senior leadership.
Requirements:
- A Degree in Business or relevant field; candidates with proven experience in the media, publishing or digital content industry preferred.
- Strong network and understanding of the Greater China market, especially in Shanghai and first-tier cities.
- Excellent negotiation, presentation, and relationship-building skills.
- Fluent in Mandarin and English (written and spoken) as this roles mainly supports Chinese products.
- Self-driven with an entrepreneurial mindset, able to work independently and collaboratively across teams in a fast-paced and dynamic environment.
职位名称: 大中华区业务发展经理
工作地点: 优先考虑常驻中国上海
汇报对象: 市场咨询负责人
岗位职责:
我们正在寻找一位充满活力、以结果为导向的大中华区业务发展经理,负责拓展集团在该区域的商业机会。此职位将全面负责集团旗下所有业务板块的商业拓展工作,包括但不限于付费内容订阅、广告投放与赞助合作。
主要职责:- 市场拓展与策略制定
- 在大中华区内识别、评估并拓展新的商业机会。
- 根据本地市场环境制定并执行市场拓展战略。
- 持续关注行业动态与竞争趋势,为业务发展提供战略支持。
- 营收增长与销售执行
- 主导付费内容、广告销售与赞助业务的营收拓展。
- 建立并维护与客户、广告代理商及合作伙伴的良好关系。
- 针对客户需求制定并呈现定制化的商业合作方案。
- 合作伙伴与客户管理
- 作为大中华区业务合作的主要联络人,推动合作关系的建立与深化。
- 谈判并达成具有长期价值的合作协议。
- 跟进项目执行,确保广告与赞助相关承诺的如期履行。
- 跨部门协作
- 与内容、市场、公关及产品团队紧密合作,确保业务发展方向与品牌战略保持一致。
- 及时反馈市场信息,协助优化产品及内容策略。
- 数据分析与业绩报告
- 制定并跟踪关键业绩指标(KPI),衡量业务效果及投资回报。
- 定期向管理层汇报工作进展和成果。
- 本科及以上学历; 拥有相关行业的业务拓展或销售经验者优先考虑;
- 熟悉大中华区市场,尤其是一线城市(如上海)具有良好资源与人脉;
- 具备优秀的商务谈判、提案展示与客户关系管理能力;
- 中英文流利(书面与口语),能够熟练进行双语沟通;
- 具备较强的自我驱动创业者精神,能够在快节奏的环境中独立工作并推动跨部门合作。
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