Assistant Manager/Manager, Marketing and Communications - Geylang

COMPANY DESCRIPTION

We invite you to join us in building a #CityofGood together.

DESIGNATION : Assistant Manager/Manager, Marketing and Communications

RESPONSIBILITIES

The ideal candidate is passionate about storytelling the right message to the right , has a proven track record in performance marketing, and excels in stakeholder communication. Has an interest in social causes and has had working experience or keen to work with an e-commerce platform.

Key Responsibilities

• Develop and execute engaging content strategies across multiple platforms, including social media, blogs, email marketing, and digital ads.
• Create compelling and on-brand content that resonates with channel, target audience and inspires action.
• Collaborate with content creators including video production houses, influencers, and agencies to produce high-quality marketing materials.
• Lead co-ordination with external content/media partners.
• Has basic knowledge skills with design tools Illustrator, Photoshop, Canva and simple video editing.
• Manage the content calendar, ensuring consistent messaging and alignment with marketing objectives.

• Plan and execute paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram),and TikTok.
• Monitor and optimise digital ad performance to maximise ROI and achieve campaign goals.
• Analyse marketing data from Google Analytics, social media insights, and CRM tools to identify trends and opportunities.
• Provide insights and recommendations based on data-driven marketing performance reports.
• Leverage past campaign data and case studies to inform future strategies and demonstrate measurable success.
• Experience in working with external agencies

• Develop and execute engaging content strategies across multiple platforms, including social media, blogs, email marketing, and digital ads.
• Create compelling and on-brand content that resonates with channel, target audience and inspires action.
• Collaborate with content creators including video production houses, influencers, and agencies to produce high-quality marketing materials.
• Lead co-ordination with external content/media partners.
• Has basic knowledge skills with design tools Illustrator, Photoshop, Canva and simple video editing.
• Manage the content calendar, ensuring consistent messaging and alignment with marketing objectives.

• Plan and execute paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram),and TikTok.
• Monitor and optimise digital ad performance to maximise ROI and achieve campaign goals.
• Analyse marketing data from Google Analytics, social media insights, and CRM tools to identify trends and opportunities.
• Provide insights and recommendations based on data-driven marketing performance reports.
• Leverage past campaign data and case studies to inform future strategies and demonstrate measurable success.
• Experience in working with external agencies

• Work closely with internal teams, agencies, and external partners to align marketing efforts with business goals.
• Develop strong relationships with key stakeholders to ensure effective collaboration on marketing initiatives.
• Present marketing strategies, performance reports, and insights to leadership and key decision-makers.

• Marketing Expertise: Strong understanding of digital marketing, content marketing, and performance marketing strategies.
• Content Creation Skills: Ability to write compelling copy, create engaging visuals (with designers), and develop multimedia content.
• Analytical Thinking: Proficient in Google Analytics, Meta Business Suite, and other marketing data tools.
• Paid Media Knowledge: Experience managing digital ad campaigns across search, social, and display networks.
• Stakeholder Management: Strong communication skills to liaise effectively with internal and external partners.
• Project Management: Ability to manage multiple projects simultaneously, meeting deadlines and objectives.
• Adaptability & Creativity: Ability to pivot strategies based on performance insights and market trends.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7 years of experience in digital marketing, content marketing, or a related role, with a portfolio of successful past campaigns.
• Hands-on experience with marketing automation tools, SEO/SEM, and CRM platforms.
• Strong portfolio showcasing content marketing and campaign success stories with measurable results.