Retail & Digital Marketing Executive

The Opportunity

Join the creative force behind global brands such as Mr McKenic®, Mrs McKenic™, GK-GermKiller®, and GK Aviation™. As our Brand & Digital Marketing Executive, you will do more than manage marketing activities—you will shape our visual identity and be the voice of our brands across industrial and consumer markets.

1. Brand Strategy & Visual Identity

• Creative Direction: Lead the design and development of high-impact marketing collaterals and product labels for both digital and physical retail environments.
• Strategic Growth: Collaborate with the Sales team to develop multi-channel branding strategies that strengthen brand presence and market positioning.

1. Social Media & Content Innovation

• Content Architecture: Own the end-to-end content strategy, from ideation and planning to creation and execution, to drive global brand awareness.
• Community Engagement: Proactively identify opportunities to engage with target audiences and build meaningful interactions across social media platforms.

1. E-commerce & Digital Experience

• Digital Storefront Management: Manage product listings, creative assets, and content across e-commerce platforms to deliver a seamless customer experience.
• Feedback Loop: Monitor customer interactions and feedback, using insights to continuously enhance the online brand experience.

1. Events & Trade Activations

• Experiential Marketing: Plan and execute trade shows, commercial events, and in-store activations in collaboration with retail and distribution partners.
• Cross-Functional Execution: Support marketing initiatives and sales activities to ensure consistent brand representation across all touchpoints.

• Experience: 1–2 years of relevant marketing experience preferred.
• Creative Toolkit: Proficiency in AI productivity tools and creative software such as Photoshop and Illustrator, with a strong understanding of modern social media marketing.
• Educational Background: Minimum GCE ‘O’ Levels or equivalent. Fresh Diploma graduates and entry-level candidates with a passion for branding are encouraged to apply.
• Mindset: Resourceful, results-driven, and proactive, with the ability to work independently, manage multiple priorities, and meet tight deadlines while maintaining attention to detail.