Assistant Marketing Manager - Bedok

Working closely with cross-functional teams, this role combines technical know-how with strategic insight to drive customer engagement and retention.

Job Description

• Analyze website performance and user behavior to identify opportunities for UX and conversion rate improvements.
• Lead A/B testing and multivariate testing to optimize landing pages, product pages, and customer journeys.
• Collaborate with design, content, and development teams to implement optimization changes.
• Monitor site speed and user interaction metrics, proposing and executing enhancements.
• Ensure consistent brand messaging and user experience across all digital touchpoints.

• Develop segmentation strategies for targeted campaigns and customer journeys.
• Track and report on CRM KPIs such as open rates, click-through rates, conversions, and lifetime value.
• Build and use analytics tools (e.g. Google Analytics, Adobe Analytics, CRM dashboards) to derive insights and support decision-making.
• Support with eDMs set up using Mailchimp and Adobe CMT when needed.

• Coordinate campaign assets, calendar, timeline and other requirements across internal and external stakeholders to ensure smooth execution.
• Collaborate with internal teams to align campaigns with product launches, promotions, and seasonal initiatives.
• Provide reports for end-of-campaign miles tabulation.

• Administrative tasks such as processing invoices, accruals, etc.
• Provide end-of-month finance reports.
• Organize and manage digital files and assets, shared drives, and team files.
• Provide general marketing support across campaign planning, CRM tasks and digital marketing when needed.
• Support contract management and other legal/administrative marketing documents.

• Diploma in Marketing, Business, Data Analytics, or a related field; a Bachelor's degree is a plus.
• 2–4 years of experience in digital marketing, with relevant experience in on-site optimization, CRM and campaign management.
• Proficiency in tools such as Google Analytics, Adobe Analytics & CMT, Hotjar, Mailchimp and Excel.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Familiarity with HTML/CSS is a plus but not required.

• Experience working with ecommerce websites.
• Familiarity with data visualization tools such as Power BI

• On-Site Optimization: No. of optimizations implemented, Website conversion rate
• CRM Data & Analytics: eDM Open Rate, Click-to-Open Rate
• Data management: Build dashboard and filing system for relevant data points for on-site optimization and CRM data.
• Campaign miles calculation: Ensure timely sharing of monthly miles report with Finance and LMD.