PR Manager
RICHEMONT LUXURY (SINGAPORE) PTE. LTD. Geylang Full-time
PUBLIC RELATIONS
- Conceptualize holistic short – medium - long term PR strategies, create and execute PR plans & calendar to increase brand awareness, exposure, desirability and editorial coverage for the Maison, including product launches, local events & brand image initiatives
- Ensure Cartier is held to the highest standards & brand positioning across all press activities for Singapore
- Manage, create, obtain validation and distribute PR-related assets; release, photos, etc.
- Monitor PR landscape, identify the opportunities and scrutinize coverage support across channels (online &offline); work closely with Media Team to identify budget optimizations
- Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas
- Pitch in-depth, key feature stories, cover& large-scale editorial projects to maximize qualitative coverage and ranking
- Develop celebrity/KOL strategies, create and execute PR plans & calendar to increase brand awareness, exposure and desirability
- Identify, approach and contract exclusivities with the suitable celebrities and KOLs
- Manage the agency on day-to-day operations to ensure the team has full clarity on deliverables, which are completed and delivered on time
- Establish communities and maintain cordial relationship with editors, key press, celebrities, KOLs in the luxury, fashion & trade spaces with projects & regular treatments
- Liaise and partner with external commercial, marketing & communication teams to ramp up the awareness and extend the reach to wider audience pool
- Timely and orderly archiving of PR assets
- Act as main point of contact for all reporting and analytics. Own, maintain and present measuring systems of growth utilizing DMR (editorial) and Tracker (influencer activations) to ensure effective strategies – identifying strengths as well as opportunities for growth.
- Identify and share trends and insights with relevant stakeholders
- Prepare, submit, and distribute relevant PR plans & coverage & reports to internal stakeholders
- Manage and optimize PR budget by ensuring efficiency in investments
- Monthly consolidation of budgets to ensure spending is on track
- Process vendor account, PO/SO creation and follow up on Invoices
8BuildGeylang
skill(s): MS Office, AutoCad, MS Project
• At least 1 year(s) of working experience in the related field is required for Assistant Project Manager post and at least 5 years working experience for the Project Manager post.
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WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career...