Marketing Manager

About Us

Legendairy Milk Singapore is a fast-growing brand supporting mothers through premium, science-backed lactation supplements. We are passionate about empowering women in their motherhood journey through education, community, and effective products.

Role Overview

We are looking for a hands-on, growth-driven Marketing Manager to lead and execute marketing strategies that directly drive sales, brand awareness, and community engagement.

This is not a “big corporate” role — you will be deeply involved in content creation, campaigns, and performance marketing, working closely with the founder.

1. Growth & Performance Marketing

• Plan and execute marketing campaigns across Meta, TikTok, and Google
• Track, analyze, and optimize ROAS, CAC, and conversion rates
• Manage and scale paid ads with a focus on profitability
• Work closely with e-commerce (Shopify) to improve conversion funnels

1. Social Media & Content Strategy

• Own the content direction for Instagram, TikTok, and other platforms
• Plan and oversee short-form video content (Reels, TikTok)
• Work with video editors or create content independently when needed
• Ensure consistent brand voice: educational, relatable, and results-driven

1. TikTok Live & Sales Activation

• Plan and execute TikTok Live strategies to drive daily sales
• Train or manage hosts for livestream selling
• Develop scripts, offers, and urgency-driven campaigns

1. Community & Brand Building

• Grow and nurture a strong mom community in Singapore
• Collaborate with influencers, KOLs, and healthcare professionals
• Manage partnerships, PR opportunities, and events (e.g. baby fairs)

1. E-commerce & CRM

• Oversee Shopify store content, landing pages, and product pages
• Optimize for conversion (copywriting, bundles, upsells)
• Manage email/SMS marketing flows (welcome, abandon cart, retention)

1. Team Leadership

• Manage and guide content creators, freelancers, or junior marketers
• Set clear KPIs and ensure execution speed and accountability
• Build systems and processes for scalable growth

• 3–6 years experience in marketing, preferably in DTC / e-commerce
• Strong understanding of paid ads (Meta, TikTok)
• Proven track record in driving sales, not just engagement
• Comfortable being hands-on (content, copy, campaigns)
• Experience with Shopify and analytics tools
• Strong understanding of social media trends and short-form content
• Bonus: Experience in mother & baby / health / supplements industry

• Results-driven: You care about revenue, not vanity metrics
• Fast executor: You move quickly and test aggressively
• Creative thinker: You understand what makes content convert
• Ownership mindset: You think like a business owner, not an employee

• Be part of a fast-growing brand with real impact on mothers
• High ownership and direct access to decision-making
• Opportunity to scale a brand in Singapore and beyond
• Performance-driven culture with room to grow

To Apply

Please include:

• Portfolio or examples of campaigns/content you’ve worked on
• Key results (ROAS, revenue growth, follower growth, etc.)
• Why you want to join Legendairy Milk Singapore

GabbyATlegendairymilk.sg (please email or apply directly)