[ref. h32003320] Toa Payoh - Assistant Marketing Manager

We are in search of an Assistant Marketing Manager to join our rapidly expanding team in Singapore. This pivotal role will oversee the execution of marketing events and activities such as grand opening, local store marketing and support new product development for the Singapore market.

Responsibilities

• Direct menu-board design, store merchandising, marketing collaterals and point of sale merchandising that meet the brand’s objectives & guidelines
• Use customer feedback and data analytics to enhance marketing touchpoints and elevate customer experience
• Create and implement marketing strategies to support Grand Opening of new stores, to increase awareness, buzz and to achieve sales target
• Engage landlords and local area businesses to come up with store marketing and advertising support to raise awareness, drive traffic and sales
• Assist in sourcing and negotiation with external agencies and partners to plan and execute in-store events or roadshow
• Analyse campaign performance against set goals, identifying key findings and recommendations for future improvements
• Budget management to ensure cost effective use of resources in the given allocation
• Collaborate cross-functionally with internal teams to ensure seamless execution of marketing activities and alignment with the overall business objectives

• Share market, product and consumer trends that will help in new product development and ensure the product meets both the need of consumers and business objectives of the Singapore market
• Support in product trials and obtain consumer survey for data and sentiments around new product launches

• Demonstrated ability to effectively multitask in a fast-paced environment, with strong project management skills
• Ability to work with and influence people from diverse cultural backgrounds
• Excellent communication, interpersonal and analytical skills
• Minimum of 5 years of experience in Marketing, preferably in the F&B industry, FMCG, or Luxury Goods industry
• Tertiary level education in Marketing or a related field
• Fluent in English communication with a high level of proficiency; familiarity with Chinese is beneficial due to the role's necessity to interact with internal stakeholders, as it may entail aiding in translating and proofreading content between both languages