Integrated Digital Marketing Specialist

apartmentPep & Co placeBukit Merah scheduleFull-time calendar_month 

Job Description:

  • Plan and execute content calendars across Meta, Instagram, TikTok, LinkedIn
  • Schedule and publish content, ensuring consistency and quality
  • Manage community engagement and interactions
  • Develop integrated content strategies aligned with campaign objectives
  • Generate creative ideas across digital and offline touchpoints
  • Adapt messaging for different platforms (social, press, on-ground activations)
  • Work closely with creative teams to execute campaigns
  • Track and analyse performance across digital platforms (engagement, CTR, conversions)
  • Prepare reports with insights and optimisation recommendations
  • Monitor campaign effectiveness across both digital and media channels
  • Support planning and coordination of traditional media campaigns (e.g. print, radio, OOH)
  • Liaise with media partners, publishers, and vendors where required
  • Assist in drafting press releases and media angles
  • Work alongside PR/media teams to amplify campaign reach
  • Ensure consistency of messaging across digital and offline channels
  • Support end-to-end campaign execution across digital and traditional channels
  • Assist with paid media (boosting, basic optimisation)
  • Coordinate timelines across stakeholders (internal + external)
  • Identify opportunities to integrate digital with offline/media efforts
  • Conduct competitor and market analysis
  • Recommend improvements based on cross-channel performance
  • Any ad-hoc duties as directed

Job Requirements:

  • Candidate must possess at least Diploma in Digital Marketing / Marketing / Mass Communications / Creative / Media and Advertising or related marketing disciplines
  • Minimum 2 years of relevant experience in digital marketing, integrated marketing or media
  • Experience in social media + exposure to traditional/media campaigns
  • Demonstrable experience in marketing data analytics and tools
  • Strong understanding of content strategy and campaign planning
  • Ability to interpret data and generate actionable insights
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