Digital Marketing (China Market Focus)
HAO BIZCON PTE. LTD. Choa Chu Kang Part-time
We are looking for a culturally-aware and results-driven Digital Marketing Executive to develop, implement, and manage our digital marketing strategy targeting clients in mainland China and Chinese-speaking clients in Singapore. The ideal candidate will have hands-on experience with China's key digital platforms and a proven ability to generate B2B leads.
You will be instrumental in building our brand presence, engaging prospective clients, and driving business growth from this key market segment.
Key Responsibilities- Develop and execute a comprehensive digital marketing strategy for the mainland China market, utilizing platforms such as WeChat (Official Accounts, Mini Programs), Baidu (SEO/SEM), Zhihu (知乎), and Douyin (抖音).
- Create, localize, and manage engaging content in fluent, business-proficient Mandarin Chinese for all our digital channels.
- Manage the company's WeChat Official Account, including content planning, publishing, community management, and lead nurturing.
- Plan and manage paid advertising campaigns on platforms like Baidu PPC and Tencent Ads.
- Conduct keyword research and optimize our online presence for the Baidu search engine (Baidu SEO).
- Establish Hao Bizcon's professional voice on B2B-relevant platforms like Zhihu to build authority and trust.
- Measure and report on the performance of all digital marketing campaigns, analyzing ROI and KPIs specific to the Chinese market.
- Monitor digital trends, competitor activities, and regulations within China to adapt strategies accordingly.
- Educational Requirement: Diploma or higher in Marketing, Business Administration, Chinese Studies, or a related field.
- Language Skills: Native-level proficiency in written and spoken Mandarin Chinese is essential to create compelling marketing copy and communicate effectively with clients. Proficiency in English is also required for internal communication.
- Experience: 1-3 years of digital marketing experience, with a mandatory focus on the mainland China market.
- Platform Skills: Demonstrable, hands-on experience managing WeChat Official Accounts and running campaigns on Baidu.
- Analytical Skills: Familiarity with Chinese analytics tools and a strong understanding of user behaviour on Chinese platforms.
- Cultural Understanding: Deep understanding of the cultural nuances and business etiquette in China.
- Personal Attributes: A proactive and adaptable individual who can navigate the dynamic and rapidly evolving Chinese digital landscape.
- A key role in the company's strategic expansion into the China market.
- A collaborative, supportive, and forward-thinking work environment that values cross-cultural expertise.
- The opportunity to build and shape the company's marketing presence for a vital market from the ground up.
GLOBAL INDIAN INTERNATIONAL SCHOOL PTE. LTD.Woodlands, 7 km from Choa Chu Kang
The Marketing Manager will be responsible for both brand management and digital marketing initiatives, ensuring a balanced focus on enhancing the school's visibility and engagement across multiple channels. This role requires a high level...
Recruit NowToa Payoh, 12 km from Choa Chu Kang
through cold calls, emails, networking, and referrals.
• Conduct meetings with potential clients to understand their needs and present tailored digital marketing solutions.
• Develop and maintain a strong pipeline of leads to achieve and exceed sales...
Woodlands, 7 km from Choa Chu Kang
We are searching for digital marketing manager to lead our marketing initiative In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also...