Social Media Performance Manager - Geylang

As part of this team, you’ll work closely with the Team Lead to deliver high-impact social media strategies that keep our brands at the forefront of Singapore’s digital entertainment space.

1. Paid Advertising & Performance Marketing

• Plan, execute, and optimise paid social media campaigns across platforms with a focus on performance, reach, and conversion metrics.
• Work closely with the Marketing team to define campaign objectives, manage ad budgets, and create high-performing creatives.
• Leverage analytics tools to measure success and report on ROI, while suggesting continuous improvements to ad buying strategies.

1. Social Media Management

• Be a part of the team overseeing and managing the social media accounts of So Drama! Entertainment, our upcoming new Rewards & Entertainment app - Kakee, ensuring consistency and versatility in tone, branding, and messaging across Facebook, Instagram, TikTok, and YouTube.

1. Content Creation & Campaign Execution

• Ideate, develop and produce engaging, shareable, and trend-driven content across platforms and emerging channels in line with a robust content calendar.
• Plan and execute creative social media campaigns, contests and interactive activities to drive engagement, downloads and other success factors.

1. Partner Collaborations

• Identify and engage with influencers, creators and brand ambassadors to expand reach and enhance brand credibility.
• Develop and execute influencer partnerships and user-generated content campaigns with the Marketing & Branding team to amplify reach.

1. Cross-Functional Collaboration

• Work cross functionally within Creative & Content and with Product, Tech, Marketing, Business Development and other internal stakeholders to meet social engagement KPIs
• Partner Ideation Lab – our in-house creative design team – in participating in external client pitches when required, focusing on effective and appropriate social engagement strategies and ideas.

• Bachelor’s degree in Digital Marketing, Media/Communications, or a related field.
• 2–4 years of experience in social media performance marketing, media/ad buying, or content marketing – ideally in entertainment, media, or lifestyle sectors.
• Strong understanding of ad platforms (Meta, TikTok, YouTube), A/B testing, bidding strategies, and performance metrics.
• Confident in mobile content creation – filming, editing, and producing short-form videos independently.
• Excellent writing and communication skills; creative and culturally fluent across digital platforms.
• Hands-on experience with analytics tools (e.g., Meta Business Suite, TikTok Ads Manager, Google Analytics); familiarity with Emplify is a plus.
• Agile, self-motivated, and thrives in a fast-paced, content-first environment.
• Passionate about entertainment, digital media, and Singapore’s multilingual pop culture landscape.
• Proficiency in both English and Mandarin is a plus – to support bilingual content across platforms.

• Be part of a leading media and entertainment brand shaping the future of digital engagement.
• Work with an energetic, creative team on exciting projects across multiple platforms.
• Work in a fast-paced, dynamic environment with opportunities for growth and innovation.
• Competitive compensation, benefits and growth opportunities in an exciting digital entertainment space.