Marketing Executive (F&B Industry) - Bedok

Responsibilities:

1. Lead F&B Marketing Strategies:

• Execute marketing strategies that enhance the visibility and reputation of our F&B offerings.
• Collaborate closely with culinary and operations teams to align marketing initiatives with menu launches and promotions.

1. Digital Marketing for F&B:

• Oversee and optimize digital marketing campaigns tailored to the F&B sector, including social media, online advertising, and email marketing.
• Leverage digital platforms to promote menu items, special promotions, and engage with our customer community.

1. Delivery Platform Management:

• Coordinate and optimize the presence of our F&B offerings on various delivery platforms.
• Collaborate with delivery partners to ensure seamless order fulfillment and customer satisfaction.

1. Brand Management in F&B:

• Ensure the F&B brand is consistently represented across all marketing materials and channels.
• Work on innovative strategies to differentiate our F&B offerings in a competitive market.

1. Content Creation for F&B:

• Lead the creation of enticing content for F&B promotions, including visually appealing images and engaging descriptions.
• Manage content calendars specifically designed for F&B marketing campaigns.

1. Market Research in F&B:

• Stay abreast of F&B industry trends, customer preferences, and competitor activities.
• Utilize insights to tailor marketing strategies for specific F&B market segments.

Requirements:

o Bachelor's degree in Marketing, Business, or a related field.

o Proven experience as a Marketing Executive in the F&B industry.

o Strong understanding of digital marketing trends in F&B and proficiency in leveraging social media for F&B promotions.

o Excellent project management skills, especially in coordinating marketing efforts with culinary and operational teams.

o Familiarity with the Singapore F&B market and regulations.