Business Development Manager (Asia) - Money20/20
Company Description
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.
Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.
About Money20/20
Money20/20 is the world’s leading fintech event platform, connecting the global financial ecosystem through world-class content, networking, and commercial partnerships. Since its founding in 2012, Money20/20 has supported the growth of many of the world’s most influential fintech companies and continues to shape the future of money worldwide.
Money20/20 Asia brings together senior leaders, founders, investors, and regulators from across the global fintech ecosystem. The event serves as a key commercial and networking platform for companies looking to grow their presence, partnerships, and influence across Asia.
The Business Development Manager plays a critical role in expanding the sponsor base and ensuring continued growth and relevance of Money20/20 Asia within the global Money20/20 portfolio.
Job Description
This role is based in Bugis Junction Towers office.
Position Overview
This is a newly created, high-impact commercial role responsible for driving new business sponsorship revenue for Money20/20 Asia.
The Business Development Manager will take ownership of outbound prospecting, market mapping, and deal execution across priority Asian markets. The role requires a strong “hunter” mindset, comfort with consultative sales, and the ability to articulate the strategic value of Money20/20 beyond traditional event sponsorship.
The role works in close collaboration with the existing enterprise, new business, and retention teams to ensure clear handover, alignment, and long-term account success.
Primary Responsibilities
New Business & Revenue Generation- Own and achieve an annual new business revenue target for Money20/20 Asia
- Identify, qualify, and close net-new sponsor logos across fintech, payments, banking, SaaS, regtech, and adjacent sectors
- Manage the full sales cycle from prospecting and discovery through proposal, negotiation, and close
- Develop compelling, insight-led sponsorship proposals and ROI-driven business cases
- Maintain a robust and accurate sales pipeline, forecasting revenue confidently and consistently
- Ensure clean CRM management and reporting in line with commercial best practices
- Map the Asian fintech and financial services ecosystem to identify high-potential sponsor targets
- Build and execute territory and vertical-based prospecting strategies
- Identify senior decision-makers and key stakeholders within target organisations
- Proactively educate prospects on Money20/20’s audience, platform, and commercial opportunities
- Represent Money20/20 Asia at industry events, meetings, and local networking opportunities
- Lead structured discovery conversations to understand client objectives, challenges, and growth priorities
- Position Money20/20 sponsorships as strategic business platforms, not just event presence
- Tailor commercial solutions in collaboration with internal stakeholders
- Ensure a smooth and timely handover of closed deals to the enterprise or retention teams for ongoing account management and event delivery
- Work in close alignment with the existing enterprise, new business, and retention teams to ensure clarity of ownership and client experience
- Share market intelligence, competitive insights, and prospect feedback across teams
- Collaborate with marketing, content, operations, and CX teams to support successful sponsor outcomes
- Contribute to wider regional growth initiatives and strategic projects as required
Qualifications
Sales & Commercial Experience- Proven experience in business development, B2B sales, or sponsorship sales
- Demonstrated ability to close consultative, value-led deals
- Experience managing multiple stakeholders and complex buying processes
- Background selling into fintech, financial services, technology, or B2B ecosystems preferred
- Strong outbound prospecting and relationship building capabilities
- Confidence engaging with senior leaders and commercial decision-makers
- Excellent communication, presentation, and negotiation skills
- Ability to clearly articulate value propositions tailored to different client needs
- Highly self-motivated, target-driven, and commercially focused
- Strong organisational, pipeline, and time-management skills
- Comfortable operating in a fast-paced, scaling environment
- Customer-focused mindset with an emphasis on long-term relationship value
- Strong interest in fintech, payments, banking, and financial innovation
- Understanding of the Asian fintech landscape and regional dynamics preferred
- Willingness to continuously learn and stay current with industry trends
Additional Information
We believe that great things happen when people connect face-to- face. That's why we work in-person with each other, or with customers and partners, three days a week or more.
When you're not spending time together in one of our offices or other workplaces
- like at an Informa event
- you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.