ecommerce & Digital Marketing executive

About the job

Are you passionate about digital marketing, eCommerce, and online brand growth?

Looking for a hands-on Executive, Digital Marketing & eCommerce to support growth across digital and marketplace channels.

This role is ideal for someone who enjoys a mix of campaign execution, platform management, content coordination, and performance tracking in a fast-paced environment.

What You’ll Be Doing

• Support the planning and execution of commercial activities across e-commerce platforms, including Brand.com (Shopify), Shopee, Lazada, and TikTok Shop.
• Manage and update product listings, pricing, bundles, and promotional mechanics across platform seller centers.
• Assist in developing campaign mechanics, bundles, and Gift-With-Purchase (GWP) initiatives, including coordination on sourcing.
• Coordinate with internal stakeholders and external vendors to ensure campaigns are executed accurately and on time.
• Monitor platform performance and ensure listings, visuals, and promotional content are updated and optimized.

• Support the execution, monitoring, and optimization of paid digital advertising campaigns across: Meta Ads (Facebook & Instagram), Google Ads (Search, SEM & Performance Max) ,and TikTok Ads (experience preferred).
• Assist with campaign setup, audience targeting, creative coordination, and budget or bid adjustments under guidance.
• Work closely with senior team members to ensure campaigns align with performance goals and brand strategy.
• Support continuous campaign testing and optimization to improve results.

• Assist in the creation and execution of digital marketing and eCommerce assets, including social media posts, eCommerce banners, A+ content, and campaign materials.
• Ensure brand guidelines are consistently applied across all marketing channels and touchpoints.
• Coordinate with stakeholders to deliver assets according to campaign timelines.

• Track, analyze, and report digital marketing and e-commerce performance across channels.
• Monitor key performance metrics, including: Digital Marketing: CTR, CVR, ROAS, CPC, CPA, CPM, engagement rate, E-commerce: AOV, CVR, Add-to-Cart Rate, GMV Performance
• Translate campaign data into actionable insights, identifying trends, gaps, and optimization opportunities.
• Maintain structured campaign trackers, dashboards, and reporting documentation.
• Support the preparation of regular performance reports and recommendations to improve efficiency, conversions, and return on ad spend.

• Assist with roadshows, events, and consumer activation activities
• Support other tasks as assigned

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications, or related fields
• 2–3 years of relevant experience in digital marketing, eCommerce, or social media management
• Familiarity with Meta Ads Manager, Google Ads, and platforms such as Shopify, Shopee, Lazada, or TikTok Shop
• Comfortable working with data, digital tools, and campaign reporting
• Proficient in Excel / Google Sheets, Canva, or similar tools
• Detail-oriented, organised, proactive, and able to work both independently and as part of a team

If you are passionate about digital marketing and eCommerce, and enjoy turning ideas into execution, we’d love to hear from you. Apply now and grow with us.