E-Commerce Executive

apartmentThe Air Station placeGeylang scheduleFull-time calendar_month5/5/26

We are looking for a detail-oriented and performance-driven E-Commerce Executive to manage and grow our online presence across platforms such as WIX, Shopee, Lazada, and future e-commerce platforms like TikTok for our Sleep Business (The Air Station).

This role is responsible for the day-to-day operations of our e-commerce storefronts, executing promotions, optimizing product listings, and driving promotional campaign performance both online and offline. The ideal candidate has experience with online store management, familiarity with campaign mechanics on the various platforms, and marketing automation tools, and is eager to contribute to a growing health and wellness brand.

Key Responsibilities

Online Platform Management

Maintain and optimize TAS online storefronts (WIX, Shopee, Lazada, TikTok Shop)
Ensure timely updates of product listings, visuals, pricing, and stock status
Manage vouchers, promo campaigns, and affiliate links on marketplaces

Promotions & Campaign Execution

Plan and execute promotional campaigns, including pricing, vouchers, bundles, and mechanics
Coordinate promo communications (eDMs, banners, visuals, landing pages)
Support ad campaign setup (Facebook, Google) and A/B testing initiatives
Work with the product and content team to create promotional assets that align with campaign goals

Marketing Automation & CX

Manage and automate eDM flows (welcome, post-purchase, cart reminders)
Coordinate with digital marketing executive for lifecycle campaigns
Contribute to loyalty/review/referral program implementation (where relevant)

Data Tracking & Performance Analysis

Track campaign performance using GA, Meta Ads Manager, and marketplace dashboards
Generate monthly reports with actionable insights (CTR, conversion rates, sales lift, etc.)
Recommend improvements to online experience and conversion funnel

Requirements

Diploma/Degree in E-Commerce, Digital Marketing, Communications or related fields
1–2 years of experience managing e-commerce platforms (e.g. Shopee, Lazada, Shopify, Wix, TikTok Shop)
Working knowledge of EDM platforms and GA4
Experience setting up online campaigns, vouchers, and store mechanics
Strong coordination and attention to detail across multiple platforms
Comfortable working cross-functionally and meeting campaign timelines
Basic design and visual editing skills (e.g. Canva, Figma) are a bonus
Experience in healthcare, beauty, or wellness industry is an advantage

Soft Skills

Independent and resourceful with a growth mindset
Collaborative and communicative across marketing functions
Analytical thinker with a bias for action

Growth Opportunities

Learn full-funnel D2C marketing execution from promotion planning to performance optimization
Expand into CRM and lifecycle strategy
Potential to grow into E-Commerce & Digital Performance Manager role

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