Bukit Merah - Sales Executive, Student Recruitment

Job Purpose

This role requires a balance of sales execution, student engagement, and proactive participation in marketing activities to drive enrolments and strengthen the school’s reputation.

Orita Sinclair College is a part of the GHY Culture and Media Group, a leading Asian full-spectrum media production group that is listed on the Stock Exchange of Singapore.

Key Responsibilities:

• Achieve individual and departmental monthly sales targets.
• Follow up on sales leads and enquiries promptly.
• Actively generate and pursue own sales opportunities.
• Provide accurate educational advice and counselling to prospective students.
• Maintain an updated and presentable sales kit for assigned programmes.
• Conduct pre-course counselling in line with company guidelines.
• Process student applications and ensure collection of required documents.
• Provide weekly updates on leads and recruitment progress.
• Conduct competitor scans and report on industry, sectoral, and government initiatives.
• Give timely feedback and recommendations on marketing campaigns.

• Liaise with external recruitment agents to strengthen international student pipelines.
• Provide agents with updated programme information, marketing materials, and training where needed.
• Monitor agent performance and provide feedback to improve results.
• Ensure agent practices comply with the institution’s standards and regulatory requirements.

• Build and maintain strong relationships with new and current students.
• Participate in local and overseas sales/marketing activities, including seminars, visits, and education fairs.
• Collaborate with the marketing team to strengthen strategy and outcomes.

• Prepare regular reports on recruitment activities and student pipelines.
• Provide insights on competitor activity and evolving market trends.

Job Requirements

• Diploma in Business, Marketing, Communications, Education Management, or related field.
• Candidates with a Bachelor’s degree and relevant working experience will be considered favourably.

• 2-3 years’ experience in sales, marketing, or customer service with a track record of revenue growth.
• Experience in the education or training sector is preferred.
• Familiarity with the Private Education sector and EduTrust requirements is a strong advantage.
• Applicants should provide 3 references in their CV

• Results-oriented with strong interpersonal and closing skills.
• Able to deliver persuasive educational counselling.
• Good knowledge of digital marketing tools and CRM systems.
• Strong communication and presentation abilities.
• Self-motivated, adaptable, and able to work independently or in a team.

• Basic salary of $3,000 to $4,000 a month
• Performance-linked commissions on successful student enrolments.
• Additional incentives tied to meeting or exceeding sales and international recruitment targets.