[ref. y1157622] Assistant Director, Brand & Creative Strategy | 11 Month Contract - Toa Payoh

Contract Type: Full-Time, 1 Year Contract

About the Role

We are looking for a highly creative and strategic individual to take the lead in brand storytelling and narrative development for a public sector organisation involved in shaping Singapore’s infocomms, media, and technology landscape. As the Assistant Director / Senior Manager (Brand Storytelling), you will craft compelling narratives and integrated campaigns that build awareness, drive engagement, and resonate across diverse audiences and platforms.

This is a unique opportunity to drive high-impact communications that support national-level tech and media initiatives.

• Lead the development of thematic brand narratives that unify key messages from across business units
• Craft engaging stories that resonate with both B2B and B2C audiences, making complex topics accessible and inspiring
• Translate brand stories into integrated campaign ideas and content strategies across platforms (digital, social, web, events, etc.)
• Collaborate with third-party agencies (creative, research, media) to develop impactful and data-informed campaign plans
• Shape content and narratives across owned channels (e.g., website, social media) to maintain a consistent and powerful brand voice
• Work closely with a creative partner to bring campaigns and activations to life
• Present strategies and campaign ideas effectively to internal stakeholders and senior leadership

• At least 8–10 years of experience in the creative industry, creative agencies, or in-house brand/communications roles
• Proven ability to engage and manage senior stakeholders
• Strong understanding of brand building, audience insights, and communications planning
• Skilled in connecting research and data with storytelling to inform messaging and content
• Familiar with media consumption patterns across B2B and B2C segments
• Strategic thinker who understands brand values and potential risk points
• Broad knowledge of infocomm, digital, or technology trends
• Comfortable managing multiple projects simultaneously under tight timelines

• Strong creative thinking and the ability to balance creative intuition with strategic reasoning
• Excellent presentation skills, including experience presenting to senior audiences
• Familiarity with campaign production processes and storytelling across multimedia platforms
• High energy, adaptable, and thrives in a fast-paced environment
• Experience in multi-touchpoint marketing and channel strengths/weaknesses is a plus

• Be part of an impactful organisation that shapes Singapore’s digital and media future
• Lead branding initiatives with national reach
• Collaborate with passionate, purpose-driven teams and stakeholders
• Opportunity to influence how stories in tech, media, and innovation are told

Kindly email your resume to: [email protected]

We regret to inform that only shortlisted candidates will be notified.