Digital specialist - Geylang

Job Title: Digital Specialist

Job Summary

We are seeking a creative and data-driven Digital Specialist to drive brand awareness and product sales across digital channels. This role is responsible for planning, executing, and optimizing the company's digital marketing strategies across various platforms, enhancing online brand visibility, managing e-commerce listings, and creating compelling product visuals including catalogues, posters, and social media content.

1. Digital Marketing

• Plan and execute digital marketing campaigns (SEO, SEM, email, display advertising, etc.)
• Analyze performance data (Google Analytics, Meta Ads Manager, etc.) to optimize campaigns
• Manage and update company website content (e.g. product info, blogs, banners)
• Coordinate seasonal promotions, festive campaigns, and new launches online
• Align campaigns with business goals, seasonal trends, and product launches

1. E-Commerce Platform Management

• Manage and maintain the e-Commerce platforms
• Manage product listings, descriptions, pricing, and visual assets on e-Commerce platforms, and ensure up-to-date and accurate at all times
• Monitor and improve store ratings, response times, and customer satisfaction
• Create optimized content and visuals to improve product ranking and conversion rates on each platform
• Plan and manage sales forecast to achieve sales targets
• Track online sales performance and competitor activities regularly
• Coordinate with warehouse/operations team for smooth fulfilment of online orders

1. Social Media Marketing & Content Creation

• Manage social media platforms in terms of overseeing, producing and optimizing online content to augment company’s offerings and mission
• Develop and maintain a consistent content calendar across Facebook, Instagram, TikTok, Xiaohongshu, and other relevant platforms.
• Create engaging content (visuals, captions, hashtags, reels) to increase brand engagement
• Monitor community engagement, reply to comments/messages, and report feedback trends.

1. Product Images & Visual Assets

• Handle product photography and image editing
• Ensure high-quality product images for all platforms
• Maintain visual consistency across platforms and ensure images follow brand guidelines

1. Catalogue & Poster Design

• Create/edit promotional materials such as e-brochures, catalogues, and in-store posters using Canva, Photoshop, or Illustrator.
• Collaborate with sales and product teams to ensure accurate product info and visuals
• Collaborate with designers or agencies when needed for large-scale campaigns

1. Campaign Coordination

• Develop and implement digital marketing campaigns to promote new product launches, festive collections (e.g., Valentine’s, CNY, Christmas)
• Work with cross-functional teams (sales, design, supply chain) to align digital marketing with offline promotions such as atrium fairs or store activations.

• Keep updated with industry trends in FMCG
• Stay updated with digital trends, e-commerce changes, and social media algorithms
• Evaluate/ suggest new digital tools and platforms to enhance marketing efficiency or customer engagement
• Provide regular reports on performance metrics and insights

• Diploma/Degree in Marketing, Digital Media, Communications or related field
• 1-3 years of experience in digital marketing or e-commerce, preferably in FMCG (entry-level may be considered)
• Experience with e-commerce platforms like Lazada, Shopee, Amazon, Google Ads, Meta Business Suite, and TikTok Creator Center
• Proficiency in design tools (Canva, Photoshop, Illustrator) and data tools (Google Analytics, Meta Insights)
• Strong creativity, attention to detail
• Passion for confectionery, gifting culture, and seasonal marketing
• Good communication and interpersonal skills
• Energetic, customer-oriented and able to multi-task effectively
• Well-organized and responsible with an aptitude in problem-solving
• Ability to work independently with positive attitude
• Ability to perform under pressure