[ref. n0631818] Marketing Executive (Digital Marketing & Social Media) - Bukit Batok

Job Description

As the sole Marketing Executive, you will be responsible for:

• Setting up and managing social media profiles: LinkedIn Company Page, Ecommerce Website, Instagram Business Account, Facebook Page, and TikTok
• Creating and scheduling engaging content (3–4 posts/week) across these platforms
• Designing graphics and short videos using Canva and video editing tools like CapCut
• Planning, launching, and optimizing paid campaigns on Facebook/Instagram (Meta Ads), LinkedIn, TikTok, and Google Search Ads
• Setting up and managing email marketing campaigns with Mailchimp or similar platforms
• Implementing basic website SEO improvements to support lead generation
• Using WhatsApp Business to engage and follow up with leads
• Coordinating closely with the sales team to hand over leads and gather feedback
• Tracking and reporting key marketing metrics monthly
• Requirements
• Minimum 2 years of social media marketing and digital campaign experience
• Experience in setting up social media accounts from scratch
• Proficiency in Canva and video editing apps like CapCut
• Hands-on with Meta Ads Manager (Facebook/Instagram), LinkedIn Ads, TikTok Ads, and Google Ads
• Manage Social Media Accounts.
• Familiarity with email marketing platforms (Mailchimp, Zoho Campaigns, etc.)
• Basic understanding of website SEO
• Comfortable using WhatsApp Business for customer engagement
• Strong English communication skills (written and verbal)
• Conduct quarterly Market Research.
• Self-motivated and able to work independently