Choa Chu Kang - Trade Marketing Associate

Responsibilities:

• Assist in designing channel-specific marketing strategies aligned with business goals.
• Contribute to business plans for priority channels, categories, and customer segments.
• Work closely with the sales team to identify partner needs and tailor marketing initiatives.
• Develop sales support tools (e.g., brochures, presentations, training materials) to aid sales team.
• Coordinate promotional campaigns (e.g., trade discounts, POS materials) to boost partner engagement and sales.
• Monitor campaign performance and recommend adjustments based on feedback and data.
• Analyze sales data, market trends, and customer feedback to evaluate channel performance.
• Prepare reports on trade marketing effectiveness and ROI of initiatives.
• Represent the Food Service team in cross-functional meetings (e.g., S&OP process) to align on demand planning.
• Assist with ad-hoc projects and administrative tasks as needed.

Prerequisites:

• 3 years relevant experience in trade marketing, B2B marketing, or sales support (FMCG/food service industry a plus).
• Bachelor’s degree in Marketing, Business, or related field.
• Proficiency in MS Office (Excel, PowerPoint); familiarity with marketing analytics tools (e.g., Power BI) is a bonus.
• Strong communication, organizational skills, and ability to collaborate across teams.
• Proactive, detail-oriented, and eager to learn in a fast-paced environment.