Senior SEO Specialist (Search Strategy & Analytics)

Senior SEO Specialist (Search Strategy & Analytics)

Location: Singapore (Hybrid)

We are looking for a hands-on, data-driven Senior SEO Specialist to support and optimise organic search performance for one of our key clients. This role is ideal for someone who is strong in execution and analysis and can contribute to strategy while working closely with internal stakeholders.

You will play a key role in maintaining and growing SEO performance, ensuring continuity of ongoing initiatives while proactively identifying new opportunities for sustainable growth

• Execute and optimise SEO strategies across on-page, off-page, and technical SEO
• Conduct keyword research, search intent analysis, and competitor benchmarking
• Monitor website performance and identify opportunities to improve rankings and traffic
• Perform technical SEO audits (site structure, crawlability, indexing, page speed) and work with developers to implement fixes
• Optimise website content, metadata, internal linking, and user experience
• Support backlink and authority-building initiatives
• Track and report on SEO performance (traffic, rankings, conversions) with actionable insights
• Collaborate with content, marketing, and product teams to drive SEO improvements
• Stay updated on search engine algorithm changes and SEO best practices

Skills, Tools & Platforms:

SEO & Analytics Tools:

1. Google Analytics (GA4)
2. Google Search Console
3. Ahrefs / SEMrush
4. Screaming Frog SEO Spider

Data & Reporting:

1. Excel / Google Sheets
2. Google Looker Studio

Technical Knowledge:

1. Basic understanding of HTML, CSS, and JavaScript
2. Familiarity with Core Web Vitals, schema markup, and site performance optimisation

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field (or equivalent practical experience)
• 3–6 years of experience in SEO, digital marketing, or search analytics
• Strong hands-on experience in executing SEO campaigns and optimisations
• Solid understanding of on-page, off-page, and technical SEO principles
• Analytical mindset with the ability to interpret data and provide actionable recommendations
• Experience working with cross-functional teams (content, marketing, developers)
• Good communication and stakeholder management skills
• Experience handling SEO during site updates or migrations is a plus

• Competitive salary, commensurate with experience
• Opportunity to grow into a managerial role
• A collaborative, data-driven, and performance-focused environment
• Exposure to end-to-end SEO strategy and execution