Toa Payoh - Assistant Marketing Manager/Senior Marketing Executive

Key Responsibilities

You will play a key role in amplifying brand visibility through tactical activations, influencer outreach, public relations efforts, and events, ensuring that both brands — while distinct — are positioned cohesively and effectively in the market.

A creative and energetic individual, she/he will work together with the team to inspire and motivate the team towards commercial and marketing goals. This role will stretch across several marketing functions within the business with the objective of creating successful brand marketing campaigns.

Reporting into the Marketing Manager and working closely with the marketing team and Senior Marketing Manager, the right candidate must be able to manage the day-to-day marketing activities of the business and develop a long-term marketing strategy for the company.

As luxe retail brands with mass appeal, both brands have a wealth of creative marketing output, both digitally and in-stores. A refined, creative eye is a must and ability to conceptualise exciting campaigns and brand highlights, analyse data and ROI together with cross function teams and agencies, manage assigned budgets and day-to-day brand and tactical marketing duties.

Working closely with Merchandising and Creative Design Teams, the Senior Marketing Executive/Assistant Marketing Manager must be savvy with marketing solutions and strategies keeping the target customers in mind.

Job responsibilities will include:

• You will be responsible for leading and supporting Lee Hwa and Goldheart Jewelry brand marketing, consumer events, tactical activities and public relations communication, creating advertising and promotions to generate sales and top of mind recall, content for brand awareness and engagement campaigns, managing the entity’s social media presence, and monitoring competitors’ landscape to enhance competitive edge. Identify and manage strategic brand partnerships - approach and handle meaningful relationships while upholding brand positioning.
• You will work closely with Marketing Managers & the executives on day to day and monthly campaigns and activities to engage key target audiences
• Monitor & co-lead online content and reputation across multiple platforms including IG, FB, XHS, Tik Tok and more
• Aid in the execution of multi-channel campaigns to support the Go-To-Market strategy
• May participate in meetings and work groups to integrate activities, communicate issues, obtain approvals, resolve problems and maintain specified level of knowledge pertaining to new developments, requirements, policies, and regulatory guidelines
• Perform any range of special projects, tasks and other related duties as assigned

• Conceptualise and execute campaigns with clear understanding of communication channels.
• Ensure consistent brand communication across all external-facing materials and campaigns.
• Collaborate with creative and digital teams for the development of marketing collateral.
• Assist in internal communications and marketing updates to stakeholders.

• Collaborate on the planning and execution of tactical campaigns aimed at driving awareness, traffic, and sales.
• Work closely with internal teams and partners to roll out collection launches, seasonal promotions, and in-store activations.
• Support campaign timelines, ensure proper execution of assets across platforms, and coordinate with retail teams on implementation.

• Assist in the coordination and execution of brand events including media previews, public relations events, product launches, and consumer activations.
• Handle event logistics such as vendor coordination, invitation management, guest lists, and on-ground support.
• Ensure seamless brand presentation and media coverage from events.

• Identify suitable influencers/KOLs for product seeding and partnership opportunities
• Coordinate outreach, gifting, and engagement strategies and track influencer ROI and deliverables.

• Assist in developing and executing public relations strategies and media plans for both brands, ensuring alignment with brand positioning and key messages.
• Draft and distribute press materials, coordinate media pitching, and support media monitoring and reporting.
• Manage public relations agency relationships, track deliverables, and evaluate campaign effectiveness.

• Assist in the planning and tracking of public relations and marketing budgets for both brands.
• Ensure cost efficiency while achieving campaign and event objectives.
• Manage Monitors spend vs. budget, handle invoice processing, and support financial reporting for all marketing initiatives.

Requirements:

• Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
• 3–6 years of relevant experience in marketing, public relations, or communications, preferably in retail, jewellery, luxury, or lifestyle sectors.
• Candidates with less than 3 years of experience will be considered for Senior Marketing Executive position.
• Experience in managing events, campaigns, or activations.
• Strong written and verbal communication skills.
• Highly organized with strong attention to detail and time management.
• Able to multitask across brands and projects in a fast-paced environment.
• A team player with a positive, proactive attitude and strong interpersonal skills.

Preferred Skills:

• Existing media and influencer contacts in the lifestyle, fashion, or luxury space.
• Familiarity with local market trends and consumer behaviour in the luxury/lifestyle/jewellery sector.