Marketing Executive - Geylang

Key Responsibilities:

• Assist in planning and executing digital marketing campaigns across various channels (social media, email, paid ads, etc.).
• Monitor and report on campaign performance using analytics tools.
• Support in optimizing website content and landing pages for SEO and user engagement.
• Manage and schedule posts across social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Engage with followers, respond to comments/messages, and grow social media presence.
• Research and implement new social media trends to improve engagement.
• Assist in creating engaging blog posts, website content, and email newsletters.
• Conduct keyword research and optimize content for SEO.
• Work with designers to develop graphics, banners, and other marketing materials.
• Support the management of PPC campaigns (Google Ads, Facebook Ads, etc.).
• Track and analyze ad performance to optimize campaigns for better ROI.
• Prepare monthly reports on website traffic, conversions, and marketing efforts.
• Assist in creating email marketing campaigns and newsletters.
• Monitor email performance and suggest improvements.
• Maintain and update the customer database (CRM).

Requirements:

• Diploma and above in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in digital marketing (fresh graduates are welcome).
• Basic knowledge of SEO, Google Ads, Facebook Ads, and social media marketing.
• Familiarity with tools like Google Analytics, Meta Business Suite, and email marketing platforms.
• Strong writing and communication skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Experience with graphic design tools (Canva, Photoshop, etc.).
• Basic video editing skills (CapCut, Adobe Premiere, etc.).
• Understanding of influencer marketing and affiliate marketing.