[ref. x16003317] Manager, Loyalty Application - Singapore

Job Summary

This role works closely with cross-functional teams to ensure app reliability, enhance user engagement, drive transactions, and support the rollout of new features that elevate the member digital journey.

• Manage app features, UI/UX updates in collaboration with Technology teams.
• Oversee the performance, app analytics, uptime, and technical reliability of the loyalty mobile application features.
• Continuously improve app usability, functionality, and user experience to ensure member satisfaction and app retention.
• Develop and manage content plans and digital engagement strategies within the app environment.
• Drive overall app engagement, including repeat usage, navigation flows, and interaction with loyalty features.
• Identify opportunities to grow app-based transactions and enhance integration across loyalty initiatives and broader resort-wide objectives.
• Collaborate closely with Technology teams to support the rollout of new app features and updates.
• Coordinate release planning, testing, and time-to-market execution for app enhancements.
• Monitor app store feedback and ratings to identify areas for improvement and member feedback resolution.
• Partner with digital, marketing, and analytics teams to align app strategies with loyalty program goals.

• Bachelor’s Degree in Business, Marketing, Digital Media, Information Technology, or a related field.
• Minimum 6–7 years of experience in mobile application management, digital product ownership, or loyalty program platforms.
• Experience working with tech teams on product development, feature testing, and release management.
• Strong understanding of app engagement strategies, UX/UI best practices, and digital content planning.
• Analytical mindset with experience using mobile analytics tools to track user behavior and drive performance improvements.
• Excellent project management and communication skills.
• Comfortable working in a cross-functional environment involving marketing, technology, and customer engagement.
• Prior experience in hospitality, retail, or membership-driven businesses is an advantage