Marketing Manager / Assistant Marketing Manager (Performance & Outreach) - Bukit Merah

Job Title: Marketing Manager / Assistant Marketing Manager

(Performance & Outreach)

Key Responsibilities:

1. Growth Strategy & Lead Acquisition

• Plan and execute performance marketing campaigns across digital platforms — including SEM, paid social (Meta, LinkedIn), and email marketing — with a focus on driving high-quality leads and measurable ROI.
• Support outreach-led offline avenues such as corporate wellness partnerships, health events, roadshows, and strategic community tie-ups.
• Continuously identify new channels and campaign formats to educate the public, raise awareness, build trust, and position the Group as the preferred solution for lasting relief.

1. Website & Funnel Optimisation

• Work with internal teams and vendors to optimise the website for education, leads, considering user journey, and conversion funnel
• Work with content writers for content distribution across media
• Continuously A/B test landing pages, forms, and call-to-actions to improve website performance metrics

1. Outreach for Brand Awareness & Partnerships

• Develop outreach strategies to engage corporates, communities, and online media platforms for joint branding opportunities
• Plan and support outreach activities such as health talks, sponsored articles, events, or partnerships that enhance brand credibility and reach

1. Retargeting & Conversion

• Work with internal teams and vendors to re-engage existing leads through email marketing, retargeted ads, and lead-nurture campaigns
• Track and improve lead-to-patient conversion through CRM and automation tools

1. Analytics & Performance Tracking

• Monitor, analyse, and report campaign performance across platforms
• Present insights on CPL (cost per lead), CTR, ROAS, and conversion performance to guide future strategy
• Drive continuous improvements using data-informed decisions

Requirements:

• Degree or diploma in Marketing, Communications, Business, or related field
• 3–5 years of relevant experience in performance or digital marketing (healthcare/wellness industry a bonus)
• Good understanding of paid media platforms (Meta, Google Ads, LinkedIn), SEO/SEM, and analytics tools (Google Analytics, Meta Business Suite, etc)
• Experience in lead generation, conversion funnels, and retargeting strategies
• Strategic thinker with the ability to execute and multi-task in a fast-paced environment
• Excellent communication and copywriting skills for content-driven campaigns
• Comfortable with outreach, corporate engagement, and handling agency/vendor collaboration
• Salary and title will commensurate with experience

What We Offer:

• Opportunity to make real impact in a growing healthcare brand
• Collaborative and fast-paced environment where ideas are valued
• Training and growth pathways for high performers

NOTE : Only shortlisted candidates will be notified