Visual Growth Designer (Graphic Designer)

apartmentPrivate Advertiser placeBukit Merah scheduleFull-time calendar_month20/6/26

Job Description

Visual Growth Designer (Conversion & UX)

Department: Growth & Retention
Reports To: Head of Growth & Retention
Location: Singapore

Employment Type: Full-Time

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Role Purpose

We are not looking for a traditional graphic designer.

We are looking for a Visual Growth Designer who understands that design exists to drive:

Revenue
Conversion
Customer decisions
Operational speed

Your job is not simply to “make things look nice.”

Your job is to create visuals that:

Increase sales
Improve click-through rates
Push high-margin items
Improve customer purchase behaviour
Support fast-moving campaigns across multiple brands

This role sits inside the Growth & Retention Team, meaning every design decision must connect back to measurable business outcomes.

What You Will Be Responsible For

Conversion-Driven Design

Create high-performing visuals for:

Menu boards
In-store posters
Delivery platforms (Grab, Foodpanda, Deliveroo)
Social media ads
CRM/voucher campaigns
Mall marketing campaigns
E-commerce platforms
Website banners & landing pages

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Menu Engineering & Revenue Optimization

Design with commercial intent by:

Highlighting high-margin items
Improving product visibility
Guiding customer attention
Increasing upsell opportunities
Supporting bundle strategy

You will work closely with:

Delivery Lead
CRM Lead
Growth Executive
Content Lead

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Fast Campaign Execution

Support multiple brands with:

Fast turnaround times
High execution accuracy
Consistent branding
Operational readiness

This is a fast-paced environment.

Speed matters.
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Performance Optimization

You must continuously improve design performance using data such as:

CTR (Click-Through Rate)
Menu Mix Shift
Voucher conversion
Delivery platform performance
Attention / scan rate

You will:

A/B test creatives
Optimize layouts
Improve CTA visibility
Refine visual hierarchy

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AI & Workflow Automation

Every designer in the Growth & Retention team is expected to build AI-assisted workflows to improve efficiency.

You are required to develop at least:

2 AI agents

2 AI-assisted workflows

Examples:

Auto-resize workflow
AI-assisted menu generation
AI creative variation testing
AI mockup generation
Asset organization automation

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✅ Requirements

Must-Have Skills

Strong graphic design fundamentals
Excellent typography & layout skills
Understanding of conversion-focused design
Experience with:
Adobe Creative Suite
Canva
Figma
Ability to work fast under pressure
Ability to handle multiple brands simultaneously

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F&B / retail experience
Delivery platform design
Menu board design
Paid ad creative design
Motion graphics/basic video editing
E-commerce visual optimization

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⚡ Interview Task (Important)

Candidates may be required to complete:

Menu redesign exercise
Delivery platform banner design
Promotional campaign asset test
High-margin SKU push concept
AI workflow demonstration (preferred)

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