Social Media and Digital Executive

• To drive the company digital and social media presence by effectively managing day-to-day social channels, executing targeted digital campaigns, and optimising performance to achieve business objectives.
• This role focuses on increasing brand awareness, growing and engaging the customer base, and supporting sales through data-driven strategies, while ensuring seamless integration of digital initiatives across marketing functions and delivering strong online customer engagement.

Primary Responsibilities:

• Day-to-day management of social channels and digital presence on Facebook, Instagram, YouTube, etc; in line with regional social media content calendar, including content publishing and community management and response.
• Develop hyper-targeted digital media plans that align to business objectives and provide impactful returns, focusing on raising awareness (reach), new customer acquisition (leads) / database-building (fanbase growth & engagement) and driving sales.
• Track, evaluate and report social media channel performance and continually optimise executions to drive best results.
• Ensure social media and digital opportunities are maximised by integrating into all our marketing plans and practices working across functional departments.
• Monitor social media - competitor activity and general trends.
• Maintain good customer service online.

Experience:

• 2 to 4 years of experience in social media management, digital marketing, or related fields, preferably in the retail or consumer-facing industry.
• Strong understanding of digital marketing channels, including social media platforms (e.g., Facebook, Instagram, YouTube).
• Experience in content creation, community management, and customer engagement on social platforms.
• Familiarity with online marketing tools and analytics, including social media management tools, social listening platforms, and influencer identification and campaign execution.
• Basic knowledge of paid media planning, audience targeting, and campaign optimisation would be an advantage.

Qualifications:

• Diploma or Degree in Marketing, Mass Communication, Digital Media, Business, or a related field.

Competencies required:

• Excellent English communication skills; written and verbal.
• Strong attention to detail, with the ability to operate at a strategic level and effectively manage change.
• Highly organised, good time management and the ability to meet deadlines.
• Demonstrates commitment to the values and ethical objectives of the organisation.
• A role model that lives the company values and culture.
• A self-starter with the ability to influence and motivate others to deliver sound commercial acumen with good data analysis and interpretation skills.