Product Marketing Executive - Bukit Batok

Job Description

If you are a strategic thinker with a passion for product marketing and are looking to make a significant impact in the FMCG food industry, we invite you to join our team!

Key Responsibilities:

Product Development and Strategy:

• Collaborate with cross-functional teams including R&D, Procurement and Export to develop new products, as well as manage existing product innovations that meet consumer needs and market demands.
• Conduct market research and analysis to identify consumer needs, trends and competitive insights, and utilize findings to inform product development and positioning.
• Manage end-to-end product development process from concept ideation to launch, ensuring timely execution and adherence to quality standards.

Product Launch and Promotion:

• Lead product launch activities, including developing marketing plans, creating compelling messaging and positioning, and coordinating launch events and promotions.
• Work closely with Design and Sales team to develop sales collateral, presentations and training materials to support product launches and ongoing sales efforts.

Brand Management:

• Possess a deep understanding of the product portfolio, including product features, benefits and positioning in the market.
• Manage the branding and positioning of the products, ensuring consistency and alignment with overall brand strategy and messaging.
• Develop and execute marketing campaigns to increase brand awareness, drive engagement and foster brand loyalty among consumers.

Market Analysis:

• Monitor and analyze product performance, sales data and market trends to identify opportunities and challenges, and adjust marketing strategies accordingly.
• Responsible for monitoring and collating of competitive activities, analysis and interpretation of market information.
• Other duties assigned in relation to the business.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in product marketing roles within the FMCG food industry, with a track record in developing and managing products.
• Strong understanding of consumer behaviour, market dynamics and competitive landscape in the FMCG food industry.
• Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts effectively.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite.

Interested candidate, please apply via the Quick Apply button with your detailed resume. Only shortlisted candidate will be notified.