Senior Marketing Executive - Geylang

Position Overview:

You will act as the key liaison between internal teams and external agencies to deliver impactful and timely results. You need to be self-driven with strong sense of deadlines to succeed in this role.

Key Responsibilities:

1. Content Strategy and Execution:

• Work with internal teams and agencies to develop and execute a cohesive content strategy that supports PR initiatives and brand objectives.
• Ensure all content, from social media posts to PR materials, aligns with the overall marketing strategy and brand identity.

1. Strategic Media and PR Management:

• Lead the monitoring and analysis of media coverage, providing insights and reporting significant mentions to senior management.
• Maintain and enhance relationships with key media contacts and influencers, ensuring compliance with agreements and optimizing media exposure.

1. Creative and Media Agency Coordination:

• Oversee all creative and media agency activities, ensuring campaigns are executed effectively and align with brand guidelines.
• Provide strategic feedback on creative concepts and ensure timely delivery of creative assets that meet the brand’s objectives.

1. Social Media Management:

• Manage the social media content calendar, working closely with agencies to plan, review, and approve content that resonates with target audiences.
• Analyze social media performance, adjusting strategies to enhance engagement and alignment with overall brand messaging.

1. Campaign Planning and Execution:

• Lead the planning and execution of major media events and campaigns, coordinating with internal and external stakeholders to meet deadlines and objectives.
• Ensure that all creative and media resources are optimally utilized, and campaigns are delivered on time and within budget.

1. Performance Analysis and Reporting:

• Conduct in-depth reviews of media and creative agency performance, providing actionable insights and reporting on campaign effectiveness to senior management.
• Submit comprehensive monthly media and social media reports, highlighting key achievements and areas for improvement.

1. Budget Management:

• Manage and track budgets related to media and creative agencies, ensuring cost-effective solutions without compromising quality.
• Approve and raise purchase orders, keeping accurate records of all financial transactions related to media and creative activities.

Qualifications:

• Ability to create plan & create content from scratch
• Experience in media/PR management and creative/media agency management & coordination.
• Proven ability to manage multiple high-priority projects simultaneously.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical skills with the ability to interpret media and campaign performance data.
• Class 3 license is a must

Working hours:

Mon to Thur 8.30am - 6pm

Fri 8.30am - 5.30pm