Digital Marketing Specialist (SEO/SEM & CRM)
Esin Group Tampines Full-time
Key Responsibilities
SEO (Search Engine Optimization)- Develop and execute SEO strategies for B2B / professional services
- Perform keyword research focused on FDI, company setup, licensing, immigration, legal & compliance for Services implemented in Indonesia and Singapore
- Optimize on-page SEO (content structure, internal linking, metadata)
- Manage technical SEO (indexing, site health, performance)
- Track rankings, organic traffic, and lead conversions
- Coordinate SEO content planning with internal stakeholders or writers
- Plan, execute, and optimize Google Ads campaigns (Search-focused)
- Build keyword clusters aligned with service offerings
- Optimize CPC, CTR, Quality Score, and conversion rate
- Manage landing page performance and A/B testing
- Allocate and optimize monthly ad budgets for ROI
- Manage and optimize company presence on LinkedIn and Facebook
- Develop, plan and publish marketing content aligned with company services and campaigns
- Support lead generation through targeted content and social media campaigns
- Monitor engagement, traffic, and conversion from social platforms
- Coordinate with internal teams to align social media messaging with business development goals
- Manage and maintain company websites built on WordPress
- Update website content, service pages, and landing pages when required
- Ensure website performance, uptime, and basic technical health
- Coordinate implementation of SEO improvements on the website
- Monitor domain registrations and expiration dates and ensure timely renewals
- Liaise with hosting providers or developers when technical issues arise
- Manage CRM tools (HubSpot, Zoho, or equivalent)
- Design lead capture, scoring, and segmentation strategies
- Build email workflows and lead nurturing campaigns
- Track lead lifecycle from inquiry to conversion
- Collaborate with sales/consulting teams to improve lead quality
- 3+ years of experience in digital marketing, SEO and SEM (B2B preferred)
- Hands-on experience managing Google Ads campaigns
- Experience managing LinkedIn and Facebook for business or lead generation purposes
- Experience managing or maintaining WordPress websites, including content updates and basic website administration
- Basic understanding of domain management and renewal tracking
- Strong understanding of CRM systems and lead funnels
- Experience with tools such as: Google Analytics / GA4, Google Search Console, Keyword research tools (SE Ranking, Ahrefs, SEMrush, etc.)
- Strong analytical and problem-solving skills
- Ability to work independently and take ownership of results
- Fluent in Mandarin and English (written and spoken), to support bilingual content and communication requirements
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