Toa Payoh - Deputy Director, Strategic Events

Singapore Business Federation (SBF) is the apex business chamber with over 32,000 members across diverse industries. With a vision to advance Singapore towards a globally competitive and sustainable economy, SBF mobilises the business community to be future-ready and magnify transformation opportunities through policy advocacy, partnership platforms and capability programmes

 A.  Event Conceptualisation and Management

Assist the Senior Director in leading the SE Team in conceptualising, managing, and providing comprehensive support for SBF’s flagship and signature events in Singapore and international markets.

Responsibilities include but are not limited to:

1. Support the development and organisation of SBF’s key events, such as:

• Flagship or signature events, including international and national summits, forums, conferences, and symposiums.
• Bilateral / multilateral events.
• Ministerial dialogues, high-level roundtable discussions or fireside chats involving Political Office Holders (POHs).

1. Help drive and deliver these platforms through effective event management and event marketing, and coordinate with internal and external stakeholders such as government agencies, event partners, speakers, Professional Conference Organisers (PCOs), public relation & Marketing agencies, venue and service providers.
2. Guide or lead the SE teammates in planning and executing the events with meticulous attention to:

• Project timelines: Ensuring all deliverables are on track for timely completion.
• Budget and Expense Management: Oversee financial allocations to ensure alignment with event objectives, identify cost-saving opportunities while maintaining quality standards, and ensure all expenditures adhere to approved budgets.
• Logistical arrangements: Ensuring seamless operations for excellent event execution and participant experience.

1. Help prepare and provide management with timely, high-quality updates and summary reports before, during and after each project, including:

• Operational plans, project execution timelines, and manpower allocation charts
• Marketing and promotional materials
• Budget plans and expense trackers
• Progressive updates
• Registration and participant data analysis
• Post-event summary reports, event KPI tracking, and suggestions for improvement

1. Continuously contribute to the improvement of Event SOPs and Operating Models to enhance overall event delivery, enrich participant experiences, and maximise value capture for SBF and its partners, including:

• Launching SOPs for organising SBF events.
• Conducting internal sharing sessions to disseminate procedures and best practices.
• Providing ongoing guidance and clarification as needed.

 B.  Partnership Development and Management

As a key member of the SPED team, assist with rejuvenating existing partnerships and establishing new collaborations for key events and platforms to ensure seamless event execution, enhance the collective business environment, and foster G2B or B2B initiatives facilitated by SBF locally and internationally.

Responsibilities include but are not limited to:

1. Support the crafting of event materials and proposals to attract and cultivate new event partnerships.
2. Help build, manage, and enhance relationships with existing local and international partners, particularly a group of dedicated business leaders who can support SBF’s vision and mission.
3. Assist with identifying, recruiting, and developing new partners as opportunities arise.
4. Work closely with internal or external stakeholders to facilitate the smooth onboarding of new partnerships into strategic events.

 C.  Team Building and Development

1. Assist the Senior Director/SE in conceptualising and developing strategies, workplans, budgets, manpower deployment plans, and relevant management reports to achieve sustainable growth for the department.
2. Help ensure the fulfilment of divisional and departmental KPIs and continuously improve processes as needed.

 E.  Additional Responsibilities

Handle any other ad-hoc responsibilities and duties assigned by the management.

• At least 10 years of experience in event management, with a proven track record of organising and executing large-scale events, both physical and virtual.
• Minimum 3 years in a leadership or managerial role, with experience in leading teams and managing cross-functional projects.
• Comprehensive understanding of best practices in event management: Knowledge of industry standards, trends, and emerging practices.
• Familiarity with the business and economic landscape: Understanding of the strategic importance of evens in advancing organisational goals and fostering partnerships.
• Able to take accountability and have strong command of programme development and project management.
• Strong budget management skills with detailed financial oversight to ensure events are executed within budget while achieving maximum impact. Capable of providing regular updates to identify potential overruns early and implement timely corrective actions.
• Able to provide mentorship to team members in order to motivate the team to pursue excellence and achieve greater performances with excellent work ethic.
• Able to effectively delegate tasks to team members, ensuring timely delivery of events through strong time management and coordination.
• A strong team player; able to work independently and collaboratively with SBF colleagues.
• Exceptional communication and interpersonal skills: Ability to effectively communicate with internal teams, external partners, and stakeholders at all levels.
• Highly organised and detail-oriented: Strong ability to manage logistics and ensure seamless event execution. Adaptability and flexibility: Willingness to adapt to changing circumstances and manage unforeseen challenges.
• Creative and innovative mindset: Ability to develop unique and engaging event concepts that align with organisational goals.
• Results-driven and goal-oriented: Focused on achieving high standards of quality and meeting or exceeding event KPIs.
• Good knowledge of protocols in organising high-level and national-level events involving senior Political Office Holders and business leaders will be an advantage.