Marketing Assistant Manager

Marketing Assistant Manager

Location

Kaki Bukit

Job Description

We are looking for a driven and creative Marketing Assistant Manager to support and execute marketing initiatives across retail, events, and digital platforms.

You will play a key role in driving brand visibility, customer engagement, and sales performance through strategic campaigns and on-ground activations.

• Plan and execute marketing campaigns to support retail promotions and product launches
• Manage and coordinate events, roadshows, and mall activations (e.g. atrium showcases)
• Liaise with external partners including malls, media, KOLs, and vendors
• Oversee content creation for social media, including captions, visuals, and campaign messaging
• Support membership acquisition and CRM initiatives
• Track campaign performance and prepare post-campaign reports
• Ensure brand consistency across all marketing touchpoints
• Work closely with retail teams to align marketing efforts with sales goals

• Diploma/Degree in Marketing, Business, or related field
• 3–5 years of experience in marketing, preferably in retail, fashion, or lifestyle industry
• Strong project management and organisational skills
• Experience in event execution and mall coordination is a plus
• Good communication and interpersonal skills
• Able to work independently and in a fast-paced environment

• Someone hands-on, proactive, and resourceful
• Strong sense of aesthetics and brand storytelling
• Comfortable working on both planning and execution
• Passion for retail, fashion, and customer experience

• Staff discounts on company products
• Opportunities to be involved in large-scale brand campaigns and events