Online Engagement & Digital Marketing Executive

Join us as Online Engagement & Digital Marketing Executive

Purpose of the Role

This role drives the company’s digital presence through performance-driven campaigns and engaging live-stream sessions. He/She will not only strategize and execute digital marketing activities but also host or manage product live streams to connect directly with consumers and boost sales.

Job Descriptions

• Plan and execute digital marketing strategies across social media, search, and e-commerce platforms to drive brand awareness and sales
• Plan, manage, and optimize paid ads (Meta, TikTok, Google, Shopee, Lazada, etc.) according to schedule and budget.
• Develop creative and engaging content (visuals, copy, short-form videos) tailored to different platforms
• Maintain assigned brands’ website
• Monitor analytics and provide insights to improve ROI, awareness, and engagement
• Conduct internal and external sensory tests for assigned brands
• Perform any marketing-related tasks assigned

• Host regular livestream sessions on TikTok and other social media platforms to showcase and sell our products.
• Engage audience in real time, answer questions and encourage purchase.
• Monitor and respond to comments and questions during live streams, build rapport with viewers, and address their concerns.
• Track, monitor, and understand Livestream's performance through insights and analytics.
• Collaborate with the marketing team to create and execute content strategies, promotional events, and product launches.

• Manage online community interactions and ensure consistent brand voice.
• Collaborate with influencers/KOLs for digital campaigns and joint live sessions.
• Stay updated on live commerce and digital trends to keep the brand relevant and competitive.

• Strong background in digital marketing
• Comfortable being in front of camera and managing KOLs/talents.
• Confident, engaging personality with strong communication skills.
• Creative mindset with ability to produce and edit social media content.
• Familiarity with analytics tools (Meta Ads Manager, TikTok Ads, Google Analytics)
• Familiar with the technical aspects of live streaming platforms and equipment and troubleshoot technical issues during live streams
• Presentable image with outgoing, engaging and charismatic traits.
• Ability to work independently and as part of a team
• Required language(s): English and Mandarin
• Willing to work in Tuas