Digital Marketing Executive

Job Overview

The Digital Marketing Executive will drive a consistent and impactful brand presence across all digital platforms, aligning creative campaigns with business objectives and leveraging market insights to maximize reach and influence.

1. Digital Marketing Strategy & Campaigns

• Design, implement, and analyze high-impact digital and e-commerce marketing campaigns, including thematic and tactical initiatives.
• Develop integrated digital marketing and communication strategies customized for Singapore and key international markets, ensuring alignment with brand goals.
• Monitor and analyze industry trends, competitor activities, and emerging social media opportunities to optimize campaign performance.

1. Social Media Management

• Oversee content creation, curation, and community engagement across social media platforms, including Facebook, Instagram, LinkedIn, and others, for local and international audiences.
• Define target audience segments and craft tailored content strategies to drive engagement and brand loyalty.
• Utilize analytics tools to track performance and refine social media strategies.

1. Marketing Collateral Development

• Create compelling marketing collateral, including videography, photography, and graphic design, to support fuels, non-oil businesses, and lubricants promotions in Singapore and international markets.
• Collaborate with business units to produce visually appealing product promotion artwork that aligns with brand guidelines.

1. Website Management

• Manage and optimize the corporate website, ensuring content is engaging, up-to-date, and reflective of brand standards.
• Coordinate with external vendors for server hosting and technical support to maintain seamless website performance.

1. Mobile App Management

• Maintain and update mobile app content to ensure accuracy, relevance, and alignment with brand identity.
• Develop and schedule engaging content to enhance user experience and retention.
• Execute user engagement campaigns to boost app adoption and interaction.

1. Events & Trade Shows

• Plan and execute impactful events and trade shows in Singapore and key international markets to promote brand and products.
• Design and produce on-site signage, collateral, and promotional materials.
• Support product launches with creative marketing initiatives and event coordination.

1. General Marketing Support

• Provide flexible support to the Marketing team on ad-hoc projects and initiatives to achieve departmental goals.
• Contribute creative ideas to enhance overall marketing efforts and brand positioning.

• Bachelor’s Degree in Business, Digital Marketing, Communications, or a related field.
• 1-3 years of relevant experience in digital marketing; fresh graduates with strong portfolios or internships are encouraged to apply.
• Proficiency in Microsoft Office, Canva, and Google Ads; familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• Strong understanding of digital marketing principles, including SEO, SEM, and social media advertising.
• Excellent command of written and spoken English and Chinese (Mandarin) to effectively engage diverse markets.
• Highly organized with strong multitasking and project management skills.
• Self-motivated, proactive, and able to work independently while thriving in a collaborative team environment.
• Exceptional interpersonal and communication skills to build relationships with internal teams and external partners.
• Eager to learn and adapt to new tools, technologies, and marketing trends.

Please write in with a full resume, present and expected salary, contact telephone number(s) and any other relevant information to:

Email: [email protected]

We regret to inform that only shortlisted candidates will be notified.

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