Associate Director - F&B (Property Marketing), - Geylang

• Work closely with the Executive Director of Marketing, the SVP of Marketing and the F&B Management team to develop the strategy and plan the execution of all integrated marketing and communications activities to ensure the essence of the brand is effectively translated to the market.
• Work with the Advertising & Brand, Social Media as well as E-Commerce teams to assist with the execution of the venue's traditional and digital marketing assets to achieve increased revenue and guest retention.
• Digital assets include, but are not limited to social media, ticket sites, website content, E-commerce, digital advertising, on property digital, and database management
• Traditional assets include, on property marketing, outdoor and print advertising
• Complete assignments by priority as well as build a strong, integrated relationship between marketing, management, and the rest of the integrated resort.
• Assist with the conceptualization, planning and execution of weekly events.
• Familiarity and proficient with monitoring and analytics platforms (both free and paid tools), web trends tracking and the ability to track activity to generate monthly reports.
• Coordinate and maintain the most updated marketing collateral and branding in venue.
• Coordinate announcements of marketing events across all marketing platforms and departments/ensure internal event marketing calendar is updated regularly.
• Attend weekly all-staff meetings to present upcoming events and key marketing initiatives.
• Oversee MEO documents and weekly meetings with all departments to review upcoming marketing events.
• Maintain marketing & entertainment budget.
• Assist with advancing of celebrity/DJ events on a weekly basis.
• Manage workflow between marketing department and graphics team.
• Assist with execution of all beverage marketing relationships.
• Assist in the creation of new and exciting content, including: graphics, photography and videography.
• Keep up to date with all pop culture and current events and look for opportunities to capitalize on trends.
• Coordinate P.R plans and efforts with the communications team.
• Find creative ways to drive patron visitation, develop new business and increase spend.
• Ensure that all VIP guests are known personally and managed effectively.
• Work with the Loyalty Marketing team to leverage the program and grow memberships that can drive spend at the venue.
• Develop a strong network amongst influencers and target audiences, in order to leverage the network to drive visitation and patronage.

Job Requirements

• Bachelor's Degree in Marketing, Hospitality or related field preferred

• Minimum 6 years of experience in a senior marketing role preferred

• Proficiency in Adobe Creative Cloud and Microsoft Office.
• Knowledge of illustration, animation, typography, motion graphics photography, videography, HTML, CSS and/or writing skills a plus.
• Organized, with superior preparation, writing and communications skills to prepare & present business plans.
• Quantitative and analytical skills - comfortable with the requisite financial and analytical functions necessary to quantify the performance of marketing initiatives.
• Capable of distilling subjective marketing topics into objective marketing actions.
• Professional maturity, capable of building consensus between line and staff functions.
• Superior leadership skills - comfortable working with indirect authority.
• Be capable of logical thinking and strategic planning.
• Possess exceptional communication and presentation skills, both written and verbal, including the ability to communicate findings and other data clearly and efficiently to Executives and diverse audiences.
• Well versed with the advertising and media landscape in Asia Pacific, as well as a thorough knowledge of the nightlife business.
• Well networked in order to drive the right people to the venue from an influencer perspective.